James Cameron Interviewed Underwater for “Sanctum” Dan Koelsch, February 5, 2011 With the underwater cave thriller Sanctum getting mixed reviews at best on its opening weekend (including our own), it’s no surprise that Universal Pictures and producer James Cameron are trying crazy promotional stunts to get people excited for the film. That apparently includes having Cameron get interviewed while in a scuba suit. Virgin Mobile Live conducted the live question and answer with Cameron while he was in a tank at the Aquarium of the Pacific in Long Beach, CA. They even got YouTube sensation iJustine to host it. You can watch the entire interview on the Virgin Mobile Live Facebook page after you “Like” it (lame, I know). Cameron talks mostly about Sanctum, but also touches on True Lies 2 and other topics. Source: /Film Viral Marketing Viral Videos iJustineJames CameronSanctum
Last Piece of “Let Me In” Viral Plus a Deleted Scene October 5, 2010October 6, 2010The Let Me In viral campaign is done and over with, but I got one more piece in the mail; a certain photobooth photo that is shown in the film. /Film also has an exclusive deleted scene that you can watch over on their site. To see the photo and… Read More
Alice: Sneak Peek at Tomorrow’s White Rabbit Takeover December 3, 2009December 3, 2009We first reported on the viral campaign for SyFy’s “Alice” yesterday, and now we have some behind the scenes photos from tonight as SyFy gets ready for their New York takeover in the morning. We also have a press release in which part of it describes the event in more… Read More
Kryptonian Billboard for “Man of Steel” Leads To New Viral Website April 14, 2013April 14, 2013All aboard the Man of Steel viral train, because we got another stop on our way to the new trailer. After a flurry of updates involving the DSRW Project website and the Man of Steel homepage itself, we now have some real life outdoor marketing that ties into it all…. Read More