James Cameron Interviewed Underwater for “Sanctum” Dan Koelsch, February 5, 2011 With the underwater cave thriller Sanctum getting mixed reviews at best on its opening weekend (including our own), it’s no surprise that Universal Pictures and producer James Cameron are trying crazy promotional stunts to get people excited for the film. That apparently includes having Cameron get interviewed while in a scuba suit. Virgin Mobile Live conducted the live question and answer with Cameron while he was in a tank at the Aquarium of the Pacific in Long Beach, CA. They even got YouTube sensation iJustine to host it. You can watch the entire interview on the Virgin Mobile Live Facebook page after you “Like” it (lame, I know). Cameron talks mostly about Sanctum, but also touches on True Lies 2 and other topics. Source: /Film Viral Marketing Viral Videos iJustineJames CameronSanctum
SNL Takes On The Sopranos, Catfish, and More! January 27, 2013Maroon 5 lead singer and The Voice judge Adam Levine hosted Saturday Night Live this weekend, and with him came the return of The Lonely Island. After the break, check out some of the clips from the show including the Sopranos version of The Carrie Diaries, and a parody of… Read More
Mark of the Spider-Man Viral Event Happens Tomorrow! February 13, 2012March 21, 2012When we left off, a twitter account for The Amazing Spider-Man‘s viral campaign had been created and tweeted out coordinates for dead drops in several U.S. cities. Thanks to a comment left by a reader, we now know what the next step in this campaign. Countdowns were discovered, but you had… Read More
Confused by the 2012 Viral? Sony Creates an Official Guide October 23, 2009Once again Unfiction pulls through with another update for the 2012 viral campaign. The campaign has taken a big turn in past few months. With several new websites, storylines, characters, and activities, it can be tough to keep up and make sense of it all. The marketing team for the… Read More