Tag: iJustine

‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices

October 21, 2014 By Michael Lee

What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger Games: Mockingjay – Part I…

Filed Under: Viral Marketing, Viral News, Viral Videos Tagged With: Ashley Adams, Derek Muller, Feast of Fiction, fightTIPS, iJustine, Jimmy Wong, Justine Ezarik, Lionsgate, Shane Fazen, The Hunger Games: Mockingjay Part I, Veritasium

James Cameron Interviewed Underwater for “Sanctum”

February 5, 2011 By Dan Koelsch

With the underwater cave thriller Sanctum getting mixed reviews at best on its opening weekend (including our own), it’s no surprise that Universal Pictures and producer James Cameron are trying crazy promotional stunts to get people excited for the film. That apparently includes having Cameron get interviewed while in a scuba suit.

Filed Under: Viral Marketing, Viral Videos Tagged With: iJustine, James Cameron, Sanctum