Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Warner Brothers Introduces Movies As Apps

Dan Koelsch, February 16, 2011

In what may be the new killer app for the Apple iPad, Warner Brothers has deviced a clever way to distribute their home film releases in a way that is similar to DVDs but designed for the new digital world. They are starting off with releases of The Dark Knight and Inception. Get the details after the break.

The two Christopher Nolan films are available as Apps (being called “App Editions”), but the way they work is kind of tricky. The apps themselves are free, but in order to get to the film itself and all the goods, you have to make an in-app purchase. The Dark Knight is $9.99 and Inception is $11.99, but with that 10 or 12 dollars, you get exclusive content like free music, art gallery, behind the scenes video, and more.

While I question the in-app purchase side of the concept (I imagine this is to allow you to preview the app before purchasing), this really could be the new way to distribute home releases of films. iPads and other mobile devices are sweeping the nation and world, and to have a more dynamic copy of your favorite films on the go is very enticing, especially when they are about the same price (if not better) as regular digital copies.

If this catches on, I hope studios make a single app that you can purchase within to avoid clutter on your phone/tablet, but until then, this is a good start.

What do you all think? Watch the video demo of the apps below and click here for the full press release.





Source: MacRumors

Viral Marketing InceptioniPadiTunesThe Dark KnightWarner Brothers

Post navigation

Previous post
Next post

Related Posts

20 New “Oldboy” Viral Posters Takes A Look Back On The Last 20 Years

October 9, 2013October 9, 2013

When you have been locked away from civilization for the better part of 20 years, chances are you will miss quite a few major events in history. Bill Clinton getting impeached, Dolly the sheep being cloned, the invention of Google, the invention of Facebook, 9/11, Barack Obama becoming the first…

Read More

Want to Survive 2012? Buy a Ticket! Plus We Have the Winner Of the Post-2012 Election!

November 5, 2009November 5, 2009

Update: Soren has now blogged about the tickets, saying we need to pursue this because it’s our only lead. What I found interesting was that he didn’t know the ark was real. I had no idea that there was a Naaczaal, much less that there were passes, nor that they…

Read More

Salt: Day X Exists Mission 6, “Tracer”, Now Live

June 23, 2010

As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt put your tech skills are put to the test, and this week you have to track the…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.