Warner Brothers Introduces Movies As Apps Dan Koelsch, February 16, 2011 In what may be the new killer app for the Apple iPad, Warner Brothers has deviced a clever way to distribute their home film releases in a way that is similar to DVDs but designed for the new digital world. They are starting off with releases of The Dark Knight and Inception. Get the details after the break. The two Christopher Nolan films are available as Apps (being called “App Editions”), but the way they work is kind of tricky. The apps themselves are free, but in order to get to the film itself and all the goods, you have to make an in-app purchase. The Dark Knight is $9.99 and Inception is $11.99, but with that 10 or 12 dollars, you get exclusive content like free music, art gallery, behind the scenes video, and more.While I question the in-app purchase side of the concept (I imagine this is to allow you to preview the app before purchasing), this really could be the new way to distribute home releases of films. iPads and other mobile devices are sweeping the nation and world, and to have a more dynamic copy of your favorite films on the go is very enticing, especially when they are about the same price (if not better) as regular digital copies.If this catches on, I hope studios make a single app that you can purchase within to avoid clutter on your phone/tablet, but until then, this is a good start.What do you all think? Watch the video demo of the apps below and click here for the full press release. Source: MacRumors Viral Marketing InceptioniPadiTunesThe Dark KnightWarner Brothers
New Images From the Tron Legacy Set March 16, 2010December 3, 2010/Film had the chance to visit the Tron Legacy set back in June of 2009, and they’ve got some great pictures from the event. The images show a night club in the computer world, and feature Jeff Bridges, who stared in the original Tron some 25+ years ago. /Film also… Read More
Explore Joe’s Desk In The “Super 8” International “Gonna Be Mint” Campaign August 4, 2011J.J. Abrams’ Super 8 may be almost out of theaters here in the United States, but tomorrow is the date that the film will finally be released in all countries. To promote the occasion, Paramount has a new internet campaign dubbed “Gonna Be Mint” after what has become a catchphrase… Read More
Watch The Characters of Oliver Stones’ “Savages” Get Interrogated June 12, 2012June 12, 2012Savages will be the alternate movie for those who don’t want to see The Amazing Spider-Man on the July 4th weekend. So if you’re in the mood for drug trafficking movies, then you might want to catch this flick. So in order to drive up some interest for the film,… Read More