Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Warner Brothers Introduces Movies As Apps

Dan Koelsch, February 16, 2011

In what may be the new killer app for the Apple iPad, Warner Brothers has deviced a clever way to distribute their home film releases in a way that is similar to DVDs but designed for the new digital world. They are starting off with releases of The Dark Knight and Inception. Get the details after the break.

The two Christopher Nolan films are available as Apps (being called “App Editions”), but the way they work is kind of tricky. The apps themselves are free, but in order to get to the film itself and all the goods, you have to make an in-app purchase. The Dark Knight is $9.99 and Inception is $11.99, but with that 10 or 12 dollars, you get exclusive content like free music, art gallery, behind the scenes video, and more.

While I question the in-app purchase side of the concept (I imagine this is to allow you to preview the app before purchasing), this really could be the new way to distribute home releases of films. iPads and other mobile devices are sweeping the nation and world, and to have a more dynamic copy of your favorite films on the go is very enticing, especially when they are about the same price (if not better) as regular digital copies.

If this catches on, I hope studios make a single app that you can purchase within to avoid clutter on your phone/tablet, but until then, this is a good start.

What do you all think? Watch the video demo of the apps below and click here for the full press release.





Source: MacRumors

Viral Marketing InceptioniPadiTunesThe Dark KnightWarner Brothers

Post navigation

Previous post
Next post

Related Posts

Jimmy Kimmel’s “Movie: The Movie” Is the Most Epic Movie Ever

February 27, 2012February 27, 2012

On Sunday night, Jimmy Kimmel hosted Jimmy Kimmel Live: After the Academy Awards, and on the show he premiered the trailer for his epic film, Movie: The Movie. The 8 minute long trailer features almost every actor and actress in Hollywood, and even gets a few cameos from directors J.J….

Read More

Tron Legacy: New Trailer Online!

March 8, 2010March 11, 2010

A new viral website has been revealed for Tron Legacy by compiling a string of codes that appear during this video. The codes, once combined, lead to this website. Over at Unfiction, they cracked all four puzzles which pointed them directly to the trailer that is attached to Alice in…

Read More

2012: Cliff Notes

September 30, 2009

ThisIsTheEnd has a terrific summary of all the happenings from the viral arena knows as 2012. And here they are! The Institute for Human Continuity (otherwise known as The IHC): Know the world is ending in 2012, and working to “preserve a small population” so humanity doesn’t go extinct. They’re…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.