Warner Brothers Introduces Movies As Apps Dan Koelsch, February 16, 2011 In what may be the new killer app for the Apple iPad, Warner Brothers has deviced a clever way to distribute their home film releases in a way that is similar to DVDs but designed for the new digital world. They are starting off with releases of The Dark Knight and Inception. Get the details after the break. The two Christopher Nolan films are available as Apps (being called “App Editions”), but the way they work is kind of tricky. The apps themselves are free, but in order to get to the film itself and all the goods, you have to make an in-app purchase. The Dark Knight is $9.99 and Inception is $11.99, but with that 10 or 12 dollars, you get exclusive content like free music, art gallery, behind the scenes video, and more.While I question the in-app purchase side of the concept (I imagine this is to allow you to preview the app before purchasing), this really could be the new way to distribute home releases of films. iPads and other mobile devices are sweeping the nation and world, and to have a more dynamic copy of your favorite films on the go is very enticing, especially when they are about the same price (if not better) as regular digital copies.If this catches on, I hope studios make a single app that you can purchase within to avoid clutter on your phone/tablet, but until then, this is a good start.What do you all think? Watch the video demo of the apps below and click here for the full press release. Source: MacRumors Viral Marketing InceptioniPadiTunesThe Dark KnightWarner Brothers
Repo Men Motion Comic Debuts Online March 15, 2010March 15, 2010With only 3 days left to go before Repo Men hits your local cinemaplex, Universal has launched one last video, a Dennis Calero-illustrated motion comic debuting today SXSW and ready to download online. Find out more about this after the break. Read More
Contests J.J. Abrams Gives You A Chance To Be In Star Wars: Episode VII May 21, 2014July 18, 2014With production already started on the next entry in the Star Wars universe, J. J. Abrams has announced a way that one lucky fan could have a part in Episode VII. After the break, find out how to get your name in the running to play a character in a galaxy far, far away and how… Read More
NBC Launches “Comedy Playground Initiative” To Help With Their Comedy Lineup April 9, 2014After a string – a very long string to be exact – of failing sitcoms, NBC is looking for some new talent to revive their one great staple, and they are looking to you to create it. The crowd sourcing initiative is being called the NBC Comedy Playground Initiative is… Read More