Warner Brothers Introduces Movies As Apps Dan Koelsch, February 16, 2011 In what may be the new killer app for the Apple iPad, Warner Brothers has deviced a clever way to distribute their home film releases in a way that is similar to DVDs but designed for the new digital world. They are starting off with releases of The Dark Knight and Inception. Get the details after the break. The two Christopher Nolan films are available as Apps (being called “App Editions”), but the way they work is kind of tricky. The apps themselves are free, but in order to get to the film itself and all the goods, you have to make an in-app purchase. The Dark Knight is $9.99 and Inception is $11.99, but with that 10 or 12 dollars, you get exclusive content like free music, art gallery, behind the scenes video, and more.While I question the in-app purchase side of the concept (I imagine this is to allow you to preview the app before purchasing), this really could be the new way to distribute home releases of films. iPads and other mobile devices are sweeping the nation and world, and to have a more dynamic copy of your favorite films on the go is very enticing, especially when they are about the same price (if not better) as regular digital copies.If this catches on, I hope studios make a single app that you can purchase within to avoid clutter on your phone/tablet, but until then, this is a good start.What do you all think? Watch the video demo of the apps below and click here for the full press release. Source: MacRumors Viral Marketing InceptioniPadiTunesThe Dark KnightWarner Brothers
“Kick-Ass 2” Clip Pushes Villain’s Twitter Account July 2, 2013July 2, 2013The Kick-Ass 2 viral campaign is in full swing, but the latest update has peaked my interest more than most. The film’s official YouTube channel has posted a clip mentioning the super villain’s Twitter account, and it includes a questionable tweet. Check it out after the break. Read More
New ‘Battle: Los Angeles’ Viral Video Shows UFO in LA February 18, 2011A new viral video for Battle: Los Angeles was posted on YouTube earlier today, and it’s pretty cool. It shows four aircrafts over the 110 freeway in Los Angeles, one large UFO and three escorting it. After the break, check out the video, plus the new Battle: Los Angeles poster. Read More
Two New NBC Late Night Viral Sites October 1, 2009October 1, 2009It looks like NBC has decided to get in the game of viral! And we say, the more the merrier. NBC has notified us of two new sites that are hitting the net. The first site came about on a skit entitled “Before Photoshop” during an airing of The Tonight… Read More