New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
Shark Week Takes A Bite Out of YouTube July 31, 2011Briefly: Discovery Channel’s famous Shark Week starts tonight at 9PM, and they have created a YouTube splash page starring comedian Andy Samberg as Chief Shark Officer. After a shark breaks through the page and causes a mess, you can watch clips from this year’s shows with intros from Samberg himself…. Read More
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype January 7, 2014Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on… Read More
Viral Video: Scrubs DJ Steve Porter Remix March 12, 2010March 12, 2010You may know YouTube sensation DJ Steve Porter from his many remixes, including the Slap Chop Rap, and my favorite, his Community remix. Now he presents us with a remix for ABC’s Scrubs, which, after I thought was a successful retooling of the show, will most likely be cancelled after… Read More