New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
Are You The “Ultimate Movie Fan”? May 20, 2011The 2011 MTV Movie Awards are right around the corner, and you could be crowned the Ultimate Movie Fan during the broadcast! Plus, DIRECTV Cinema and MTV want to send you, the Ultimate Movie Fan, and a guest to the 2012 MTV Movie Awards. All you have to do is… Read More
Follow In The Footsteps of Ferris Bueller June 3, 2010Ferris Bueller’s Day Off, the 1986 teen comedy directed by the late John Hughes, is one of the classic films of the ’80s. The film chronicles the mischevious Bueller (Matthew Broderick) as he skips school (along with his girlfriend and best friend)and spends the day in downtown Chicago. Now you… Read More
‘The Dark Knight Rises’ Viral Campaign: Gotham Observer And New Tech Company June 22, 2012June 22, 2012Though the viral campaign for The Dark Knight Rises may not be as elaborate or exciting as its predecessor, but it’s still a great tool to use to drive interest for the film. Now with the film just a little over a month away from release, the viral campaign is… Read More