New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
Be a Part of the Muppets’ Never Ending Mahna Mahna Phenomena November 16, 2011November 16, 2011Briefly: Mahna Mahna is just one of the Muppets signature songs and the best thing about the song is that it never ends. It just goes on and on and on. Now you can join The Muppets, celebrities, and millions of others in Mahna Mahna phenomena simply by uploading a… Read More
“Modern WarGear” Video Combines Modern Warfare and Metal Gear Solid July 21, 2010July 21, 2010A new viral video that combines Metal Gear Solid and Modern Warfare hit the web, and it’s pretty great. The 8 minute video entitled Modern WarGear (Act 1) is a hilarious mashup of these two massively popular video games. The video is the latest installment in an online campaign to… Read More
Google And Paramount Pictures Team Up To Promote Christopher Nolan’s ‘Interstellar’ October 6, 2014A lot of movie-based websites offer uninteresting things like character profiles, trailers that you can get off youtube, wallpaper images, etc. Social media has proven to be a more useful tool to help market a film. We’ve seen many successful viral marketing campaigns being carried on on Facebook, Twitter, Vine,… Read More