New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
“Dumb And Dumber To” Poke Fun At “Lucy” Poster August 15, 2014August 15, 2014The tagline for Luc Besson‘s Lucy is “The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” Now we’ve seen plenty of films explore the use of a character’s full potential. All of them had pretty interesting viral marketing campaigns, but what if a… Read More
New Website Looks To Be “Ping” for Movies November 10, 2010When Apple introduced the new iTunes service called “Ping” back in September, the music-based social networking scheme sounded intriguing to me. However, the limited focus, along with requirement that users download iTunes and have an Apple ID, have prevented it from becoming a phenomenon. Could a new site that combines… Read More
Social Networks Twitter Announces 10 Most Tweeted Films of 2010 December 14, 2010December 14, 2010While I find that end of the year top ten lists can get monotonous after a while, I’m always intrigued by analytical lists, which are backed by numbers, not opinion. Quenching my analytical thirst, Twitter has compiled their most popular trending topics into categorized top ten lists, including one for… Read More