New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
RAAAAAAAANDY Spin-Off In The Works August 2, 2009April 3, 2010Funny People was released last Friday, along with the final touch to the viral campaign, but earlier in the week, Judd Apatow announced that Aziz Ansari’s character would revieve a spin-off. Of course, the film’s likelyhood all depends on the success and reception of Funny People. Here is the exact… Read More
Discovery Networks Explains Chaplin’s Time Traveler Video November 5, 2010Last week we brought you the story of the “Charlie Chaplin Time Traveler“. Footage from 1928 showed a woman who was holding something up to her ear, and filmmaker George Clarke layed out his case for why he thinks she’s a time traveler with a cell phone. Discovery Networks decided… Read More
Viral Video Round-Up: Dexter, Reservoir Dogs, and Sofia Coppola January 28, 2011March 29, 2011It’s Friday, which often means there’s a few viral videos from the week that we’re just now having a chance to share with you. We have two “in 60 seconds” videos, a parody of Dexter from Landline TV (via GeekTyrant), and a stop motion one of Reservoir Dogs from the… Read More