New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
Follow Up: “Who Is Patient Zero?” Becomes A Novel October 13, 2011October 14, 2011Last year we told you about a burgeoning viral campaign for a zombie film. For those who wondered whatever happened with the campaign and even the movie itself, we have an update. Find out the details, including the major change to the project, after the break. Read More
Viral Video: Will Ferrell’s Music Video For “Casa De Mi Padre” March 11, 2012Next Friday, an unusual film opens in theaters. Casa de mi Padre is a comedy starring Will Ferrell, but it’s all in Spanish. Ferrell plays a Mexican who has to save his father’s ranch. Thankfully, there are subtitles, and the film looks to have some potential. Funny or Die recently… Read More
“The Signal” Trailer March 19, 2014If you thought you were agitated when the viral campaign for The Signal was launched, you are going to be even more agitated with its trailer. Not in a sense that you won’t see the movie, but the mystery surrounding both the film and viral campaign certainly has its intriguing… Read More