New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
The Bat Signal Shines In Pittsburgh July 28, 2011Batman loyalists shine his symbol on a city skyscraper yet again! To commemorate filming starting this week in Pittsburgh for The Dark Knight Rises, local tech companies Idea Foundry and Lightwave International displayed the symbol on the Highmark building. Check it out after the jump. Read More
Check this out: Viral campaign or real? July 1, 2009July 1, 2009A new video on YouTube has millions asking if it’s a viral campaign for a movie or just real, and scary. It’s a video of an “unknown life-form” in a North Carolina sewer. This could go either way. If you haven’t seen it, take a look: Over 1,000,000 views in… Read More
Loud Noises Possible Viral For “Godzilla” or “Cloverfield 2”? January 23, 2012January 27, 2012Sometimes strange videos hit the web and create an uproar. We’ve seen things from UFO’s hovering over football games to a man sawing a parking meter in half. The latest strange video making the rounds compiles footage from around the world in which a loud, mechanical sound is heard. Could… Read More