New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
Jennifer’s Body: Peer Pressure Viral August 13, 2009August 13, 2009With school just around the corner, many kids will succumb to the difficulties known as peer pressure. Well, Megan Fox wants you to know that she’s on your side. Circling the internet is a PSA from the upcoming film Jennifer’s Body’s star. The video contains explicit language. Not a huge… Read More
Restoring Truthiness Rally Moves Forward with “Operation Strike of Truthiness” September 7, 2010September 7, 2010A few days ago we told you about a growing movement to get Stephen Colbert, host of the Emmy-award winning show “The Colbert Report,” to hold a “Restoring Truthiness” rally in Washington, D.C. Today, Supporters of that movement staged Operation Strike of Truthiness, an ingenious plan to get the terms… Read More
DC Comics Uses Match.com to Promote Superman-Wonder Woman Pairing August 28, 2012The comic book world was shaken briefly last week when Entertainment Weekly’s Shelf Life blog revealed DC Comics’ cover to Justice League #12, which featured Superman and Wonder Woman locking lips in a heroically intimate embrace. Comic fans have speculated the extent of their relationship, which is expected to be… Read More