New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
“Godzilla” Takes Over Toronto Street To Promote Film May 16, 2014May 16, 2014Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit… Read More
“Teenage Mutant Ninja Turtles” Clip: Beating Boxing Turtles Prepare To Battle The Shredder August 6, 2014August 6, 2014Paramount will be releasing a brand new iteration of the iconic Teenage Mutant Ninja Turtles this Friday. It’s been a little over thirty years since the first film hit theaters, and the Jonathan Liebesman-directed incarnation is the first to use the motion-capture technology and combine it with live action. Should… Read More
Fan Made Poster For “Carrie” Remake Gets Director’s Attention April 5, 2012Brian De Palma’s 1976 horror film Carrie is just one of the more recent classic films to get a remake, which is due out next year. The new film stars Chloë Moretz (Kick-Ass, Let Me In) in the titular role, and is being directed by Boys Don’t Cry helmer Kimberly… Read More