New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
Newly Launched “Dredd” Viral Site Riffs The Drudge Report August 21, 2012Dredd may be coming out in theaters next month, but the film’s promotion is just kicking off. After Dredd received some solid reviews at Comic-Con earlier this year, the film is entering a new stage of the marketing campaign. Firstshowing reports that a viral site called The Dredd Report has… Read More
“The Walking Dead” Webisodes Are Now Live! October 3, 2011If you are having trouble waiting the remaining two weeks until the October 16th Season 2 premiere of AMC’s The Walking Dead, then you are in luck. As we reported before, six webisodes have been made, and as of this afternoon, all six are up and ready to watch on… Read More
Patton Oswalt Tweets About Oscar Snubs As Only Patton Oswalt Can January 25, 2012January 25, 2012Comedian Patton Oswalt is one of my favorite people to follow on Twitter. Not only is he funny, but he takes on the topics I love to hear get ridiculed. Case in point: yesterday’s Academy Awards nominations were revealed, and like usual, there were plenty of snubs. Oswalt found his… Read More