New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
Eli Roth “Clown” Trailer Goes Viral, Turns Out To Be Fake October 20, 2010A video was posted on YouTube on Monday that claimed to be a trailer for an upcoming thriller called Clown that was affiliated with Eli Roth and Lionsgate. However, no one had heard of the movie before, and eventually Mr. Roth himself caught wind of it and denied his involvement… Read More
Fan-made District 9 Sites September 13, 2009April 20, 2010UPDATE: Fookinprawns.net is now live! Just like I thought, it has a soundboard of Wikus and our favorite lines from the film (including alien speech). The site even has T-Shirts to buy, so check it out! What is the ultimate type of viral marketing? Getting fans to do the advertising… Read More
Viral Video: Lucas Re-Edits Star Wars Opening Text January 19, 2010January 21, 2010As a purist Star Wars fan who also loves modern technology, I’ve often been conflicted with the re-edits George Lucas has done to the original Star Wars trilogy (once in 1997 and again in 2004). Sure, there are some scenes that look bad-ass and definitely improve on the original 70s… Read More