New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
Fan Made Poster For “Carrie” Remake Gets Director’s Attention April 5, 2012Brian De Palma’s 1976 horror film Carrie is just one of the more recent classic films to get a remake, which is due out next year. The new film stars Chloë Moretz (Kick-Ass, Let Me In) in the titular role, and is being directed by Boys Don’t Cry helmer Kimberly… Read More
Iron Man 2 Viral: Stark Expo Website Launched March 30, 2010March 30, 2010When we last left the Iron Man 2 viral, all we really had was a website for Stark Industries. Now Marvel Entertainment has launched a new website for this year’s Stark Expo that features prominently in the comic book movie sequel. Find out more about StarkExpo2010.com after the jump. Read More
Viral Video: Firefly Intro 80’s Style July 10, 2010Firefly is one of my favorite shows in television history, despite it lasting for only 14 episodes. I didn’t even watch until a few years after its 2002 cancellation (thanks, Hulu!), but it instantly made me a fan of creator Joss Whedon and star Nathan Fillion. One of the (many)… Read More