New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
Viral Video: GLEE in 60 Seconds April 15, 2010April 14, 2010I’m a big fan of FOX’s GLEE, but I know there is a lot to criticize, especially the crazy plot lines and slightly unrealistic musical scenarios. The guys at Landline TV aren’t one to let it slide, so they’ve found a way to break the series down into one minute…. Read More
Avatar News Round-Up November 23, 2009The last few days have brought lots of news bites on James Cameron’s Avatar, so here’s just a few of the ones that caught our eye. We already know that Ubisoft is making a video game for film, set to be released on December 1st. Well, now we have an… Read More
Receive a Call From the Takers August 20, 2010Briefly: Sony Pictures has tried a few viral marketing attempts to gain interest in the upcoming heist film Takers, starring Chris Brown, rapper T.I., and an ensemble cast. Their latest gimmick is to let you get a call from one of the “Takers” on opening day, August 27th. Sign up… Read More