New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
Music Video: “Love The Way You Lie” With Hobbits August 18, 2010Enimem’s hit single “Love The Way You Lie” features Battleship star Rihanna and has a popular yet controversal music video that is sweeping the web. The video stars Megan Fox and Dominic Monaghan as a couple in a tumultuous relationship. Film Drunk happened to notice a similarity to Monaghan’s relationship… Read More
New “Pacific Rim” Viral Poster Teases Where Jaegers Get Fixed [Updated] April 9, 2013April 9, 2013Pacific Rim has released some effective online teasers over the last few months that have offered a glimpse at the epic scale of the film without revealing any plot points or surprises. The movie’s Facebook page was recently updated with another such tease, but instead of newscast screenshots of Kaiju… Read More
The Next “Battle: Los Angeles” Viral Stage? December 7, 2010January 19, 2011While it was just the other day, we wrote about the hidden sounds on the new interactive website for Battle: Los Angeles, we now have what could be more of an unannounced placeholder for a future viral campaign. While the site does nothing, and yet again has Sony’s name all… Read More