New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
Fan Made Expendables Trailer Questions Your Manhood July 13, 2010July 14, 2010Macho movies have taken a hit lately in theaters. The Twilight movies dominate the box office, The A-Team was beaten by Will Smith’s son, and, as The Monocular Group notes, Rambo was beaten out in its second week by 27 Dresses and the Hanna Montana concert movie. Fortunately, the group… Read More
Mouth-Taped-Shut.com: Girl with the Dragon Tattoo Viral Marketing or Just an Early Look? September 6, 2011September 9, 2011As ominously silent as the snow covered entrance to the mansion is in David Fincher’s The Girl with the Dragon Tattoo is, the marketing is mute. We haven’t seen or heard too much from the film outside the suspected leaked red band trailer, the official trailer, and the teaser site… Read More
District 9: Entertainment Weekly & Other Updates August 7, 2009August 7, 2009Something tells me we are going to see a lot of updates within the next week. Right now we are looking at some new videos, as well as some reiterations of existing viral. Ryan, of our wonderful forum, has posted an interesting video of some MNU documentary in regards to… Read More