“Real Steel” Starts a Viral Campaign Michael Lee, March 15, 2011June 16, 2011 Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at the PAX East gaming convention in Seattle, where the studio has been releasing remote controllers that link to WRB.com. home of the World Robot Boxing League, essentially the WWE of Real Steel. The site has since been updated and is asking for codes to be input on a controller. To see the code and access a new achievement hit the jump. The L.A. Times’ The Hero Complex wrote an article on the brand new ARG yesterday, with Firstshowing.net writing about it today and they have posted an image with the code (if you can read the image above, input the code, de3e13bcb, to receive your achievement). According to the website’s blog, the ARG stuff will lead somewhere and there are levels, layers, cool reveals and special access offers coming down the line. There is also a chance for director Shawn Levy or lead actor Hugh Jackman becoming more active in this ARG. So check it out and create an account to login. ARGs & Campaigns News Viral Marketing Hugh JackmanReal SteelShawn LevyWalt Disney Pictureswww.wrb.com
‘Seven Psychopaths’ Viral: The Fate Of America In The Paws Of A Missing Dog September 26, 2012September 26, 2012 This year is an election year, and as you can imagine the two presidential candidates are addressing the issues that affect America. But Barrack Obama and Mitt Romney are neglecting the one resolution that could save America. One f*****g Shih Tzu. Yes a dog can save all our problems. And… Read More
Tron Legacy Viral: Arcade Postcards Being Mailed Out July 1, 2010July 1, 2010 Comic-Con is just a few weeks away, so it shouldn’t be a surprise that the Tron Legacy viral campaign has started up again. This week, postcards for various Encom International classic arcade games were sent out to various people, and it looks like they have a code on them. Get… Read More
SyFy’s “Being Human” To Be First Series With TV Tagging January 24, 2011January 24, 2011 If you’re already a fan of SyFy’s new show Being Human after just one episode, then you’re in luck. The series, a BBC remake about a werewolf, vampire, and ghost that live together, is teaming up with App makers Shazam to make for a more interactive experience. Read More
We unlocked these yesterday. The codes you need are here: http://www.genreaddict.com/news/real-steel-viral-videos-noisy-boy-uncovered-and-the-mighty-zeus