“Real Steel” Starts a Viral Campaign Michael Lee, March 15, 2011June 16, 2011 Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at the PAX East gaming convention in Seattle, where the studio has been releasing remote controllers that link to WRB.com. home of the World Robot Boxing League, essentially the WWE of Real Steel. The site has since been updated and is asking for codes to be input on a controller. To see the code and access a new achievement hit the jump. The L.A. Times’ The Hero Complex wrote an article on the brand new ARG yesterday, with Firstshowing.net writing about it today and they have posted an image with the code (if you can read the image above, input the code, de3e13bcb, to receive your achievement). According to the website’s blog, the ARG stuff will lead somewhere and there are levels, layers, cool reveals and special access offers coming down the line. There is also a chance for director Shawn Levy or lead actor Hugh Jackman becoming more active in this ARG.So check it out and create an account to login. ARGs & Campaigns News Viral Marketing Hugh JackmanReal SteelShawn LevyWalt Disney Pictureswww.wrb.com
Details About The Awesome “The Guardians of the Galaxy” 17 Minute 3D IMAX Preview Screening [Updated With Extended Look Trailer] July 7, 2014July 7, 2014While everyone is salivating for the release of Guardians of the Galaxy on August 1st, a select few had a chance to see 17 minutes of the movie in preview screenings across the country. My screening in Toronto, Canada was packed, but featured no surprises beyond what was promised and a short… Read More
Gallery 1988 Handing Out “Fringe” Benefits December 10, 2012December 10, 2012J.J. Abrams‘ sci-fi cult hit Fringe is just a few episodes away from the series finale, and fans are doing all they can to take in every single moment of every single episode while they still have a chance. For those who may not follow the show, Fringe centers on… Read More
First Video and Images From Upcoming ‘Toy Story’ Short Revealed March 7, 2011March 7, 2011Ken was the breakout star of Pixar’s Toy Story 3, both on screen and during the marketing campaign. Now he and Barbie are back for the short “Hawaiian Vacation”, which will debut in front of Cars 2 in theaters. Sure, we’ve told you this before, but after the break we… Read More
We unlocked these yesterday. The codes you need are here: http://www.genreaddict.com/news/real-steel-viral-videos-noisy-boy-uncovered-and-the-mighty-zeus