It’s pretty easy to be swayed to like a movie looking at the kind of cast it assembled. So when you hear Jason Bateman, Tina Fey, Adam Driver, Corey Stoll, Jane Fonda, Kathryn Hahn, Rose Byrne, and Timothy Olyphant, you might think this is the next best thing. Well, Shawn Levy‘s This Is Where I…
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A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to unlock more of the history.
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Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at the PAX East gaming convention…
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