Bryan Singer Takes Fans’ Questions As Part Of Facebook’s “X-Perts” Series Alex Gerage, March 17, 2011 We have known for a while that 20th Century Fox was looking to use Facebook as a primary vehicle to market their upcoming X-Men: First Class. Since launching the trailer last month, the page has served as a hub for all things related to the film, including exclusive photos. Today though marks the first in the page’s “X-Perts” series, where one member of the film’s cast or crew answers questions submitted by Facebook users. To read what producer Bryan Singer had to say about the film and the larger issues concerning the X-Men universe, hit the jump.While it’s not a bad selection of questions, Singer’s answers leave something to be desired. Still, I respect the commitment Fox has made to using Facebook to generate hype for the film by hosting a variety of exclusive content. One of the questions is posted below, but be sure to over to the X-Men: First Class Facebook page for the rest:Q: Erickson A.If you were a mutant what kind of power would u want to have and why?A: Bryan SingerI would like the power of Nightcrawler or Azazel; the ability to teleport anywhere.Look for the next “X-Perts” Q & A to be released March 23rd, when Nicholas Hoult, who plays Hank McCoy (Beast), answers questions from fans. X-Men: First Class hits theaters June 3rd. Social Networks Viral Marketing FacebookX-Men: First Class
Apollo 18: New (Last?) Document, Arcade Game, and Final Trailer August 30, 2011Dimension Films’ Apollo 18 finally opens in just a few days, so they have ramped their marketing efforts with possibly the last element of their viral campaign, a Facebook arcade game, and one more trailer. Get all the details after the break. Read More
New ‘Star Wars Rebels’ Short “It’s Not What You Think” Features Ezra Bridger Stealing From The Empire September 1, 2014September 1, 2014We are a little over a month away before the hour long premiere of Star Wars Rebels, and fans have been eagerly awaiting the continuation of the Star Wars saga since the end of Clone Wars. Rebels will follow a young group of misfits in the early days of the… Read More
Tron Viral: Arcade Aid and Flynn Lives Updated, Mailed Prizes To Come? October 22, 2010Today we have a flurry of updates for the Tron Legacy viral campaign, though the biggest is for Arcade Aid, which saw a pretty sizable (not to mention fun) upgrade. The Flynn Lives website also got a few updates, so find out all the details after the break. Read More