Bryan Singer Takes Fans’ Questions As Part Of Facebook’s “X-Perts” Series Alex Gerage, March 17, 2011 We have known for a while that 20th Century Fox was looking to use Facebook as a primary vehicle to market their upcoming X-Men: First Class. Since launching the trailer last month, the page has served as a hub for all things related to the film, including exclusive photos. Today though marks the first in the page’s “X-Perts” series, where one member of the film’s cast or crew answers questions submitted by Facebook users. To read what producer Bryan Singer had to say about the film and the larger issues concerning the X-Men universe, hit the jump.While it’s not a bad selection of questions, Singer’s answers leave something to be desired. Still, I respect the commitment Fox has made to using Facebook to generate hype for the film by hosting a variety of exclusive content. One of the questions is posted below, but be sure to over to the X-Men: First Class Facebook page for the rest:Q: Erickson A.If you were a mutant what kind of power would u want to have and why?A: Bryan SingerI would like the power of Nightcrawler or Azazel; the ability to teleport anywhere.Look for the next “X-Perts” Q & A to be released March 23rd, when Nicholas Hoult, who plays Hank McCoy (Beast), answers questions from fans. X-Men: First Class hits theaters June 3rd. Social Networks Viral Marketing FacebookX-Men: First Class
Viral Video: “You Again” Cast Fight August 26, 2010The comedy You Again has a bevy of female stars of all ages, which usually means it would pander to soccer moms. However, the trailer looks pretty funny and director Andy Fickman has had some success in family comedies (She’s The Man, The Game Plan). The female leads also seem… Read More
Iron Man 2 Gets Promoted By Chocolate And Beyond April 4, 2010April 4, 2010Just about everyone loves Hershey’s chocolate and Stark Industries seems to finally understand it’s potential in advertisement. That, or Tony Stark, unlike batman, really likes chocolate. Hershey’s isn’t the only promotion for Iron Man 2 because Stark Industries knows that you need something to drink with your chocolate while watching… Read More
Current Viral Campaigns January 31, 2009January 30, 2010Now you know who we are and what we do. So what movies currently have viral campaigns going on? Here’s a quick introductory summary. Don’t worry, we’ll have much more coverage leading up to these films. Watchmen (Opens 3/6/09): This film, adapted from the critically-acclaimed graphic novel by Alan Moore,… Read More