Bryan Singer Takes Fans’ Questions As Part Of Facebook’s “X-Perts” Series Alex Gerage, March 17, 2011 We have known for a while that 20th Century Fox was looking to use Facebook as a primary vehicle to market their upcoming X-Men: First Class. Since launching the trailer last month, the page has served as a hub for all things related to the film, including exclusive photos. Today though marks the first in the page’s “X-Perts” series, where one member of the film’s cast or crew answers questions submitted by Facebook users. To read what producer Bryan Singer had to say about the film and the larger issues concerning the X-Men universe, hit the jump.While it’s not a bad selection of questions, Singer’s answers leave something to be desired. Still, I respect the commitment Fox has made to using Facebook to generate hype for the film by hosting a variety of exclusive content. One of the questions is posted below, but be sure to over to the X-Men: First Class Facebook page for the rest:Q: Erickson A.If you were a mutant what kind of power would u want to have and why?A: Bryan SingerI would like the power of Nightcrawler or Azazel; the ability to teleport anywhere.Look for the next “X-Perts” Q & A to be released March 23rd, when Nicholas Hoult, who plays Hank McCoy (Beast), answers questions from fans. X-Men: First Class hits theaters June 3rd. Social Networks Viral Marketing FacebookX-Men: First Class
Green Lantern Ad Reveals a Possible Viral May 6, 2011December 26, 2011While the second trailer for the Green Lantern was released yesterday, fans and audiences have yet to see anything that resembles an ad. In what may be its darkest hour, a viral campaign may be that glimmer of light the film needs to kick things off. Hit the jump to… Read More
ViralCast #16: District 9! August 17, 2009August 17, 2009This week on ViralCast, Dan, Ian and I discuss and review District 9. We talk about the viral campaign, a sequel and so much more! Make sure you check out the MovieViral.com Official Forum. (District 9 Spoilers) Subscribe to the podcast on Read More
ARGs & Campaigns Game Of Thrones Coming To Theaters For IMAX Run January 14, 2015Time to scale The Wall on the big screen as HBO’s campaign for the next season of the hit fantasy show includes screening episodes of season four in select theaters in IMAX. While the show isn’t shot in the format, it will be digitally remastered for the IMAX run in… Read More