Bryan Singer Takes Fans’ Questions As Part Of Facebook’s “X-Perts” Series Alex Gerage, March 17, 2011 We have known for a while that 20th Century Fox was looking to use Facebook as a primary vehicle to market their upcoming X-Men: First Class. Since launching the trailer last month, the page has served as a hub for all things related to the film, including exclusive photos. Today though marks the first in the page’s “X-Perts” series, where one member of the film’s cast or crew answers questions submitted by Facebook users. To read what producer Bryan Singer had to say about the film and the larger issues concerning the X-Men universe, hit the jump.While it’s not a bad selection of questions, Singer’s answers leave something to be desired. Still, I respect the commitment Fox has made to using Facebook to generate hype for the film by hosting a variety of exclusive content. One of the questions is posted below, but be sure to over to the X-Men: First Class Facebook page for the rest:Q: Erickson A.If you were a mutant what kind of power would u want to have and why?A: Bryan SingerI would like the power of Nightcrawler or Azazel; the ability to teleport anywhere.Look for the next “X-Perts” Q & A to be released March 23rd, when Nicholas Hoult, who plays Hank McCoy (Beast), answers questions from fans. X-Men: First Class hits theaters June 3rd. Social Networks Viral Marketing FacebookX-Men: First Class
“Star Trek Into Darkness” Viral Campaign Wants Your Original Artwork! May 9, 2013May 9, 2013Briefly: We’ve been following the lackluster Star Trek Into Darkness Are You The 1701 campaign quite closely since it went live last week. The first “mission” was to submit pictures to Instagram and videos to Vine that were inspired by Star Trek or “the future.” 1701 fans were rewarded with… Read More
Inception Viral Update Goes Nowhere June 7, 2010June 10, 2010When a viral campaign jumps out of the starting gate in a hurry, we get upset due to the high peak followed by a drop. Then, you have the complete opposite where a campaign just does nothing. So what happens when viral starts off leaving you guessing, followed by a… Read More
Veronica Mars Movie Will Get Made With Help of Kickstarter March 13, 2013March 13, 2013One of my favorite shows ever is Veronica Mars. While there had been much talk about the series getting turned into a movie, over five years since its cancellation, there has been no real news on the effort. Until now, that is. Find out how some of the people behind… Read More