Bryan Singer Takes Fans’ Questions As Part Of Facebook’s “X-Perts” Series Alex Gerage, March 17, 2011 We have known for a while that 20th Century Fox was looking to use Facebook as a primary vehicle to market their upcoming X-Men: First Class. Since launching the trailer last month, the page has served as a hub for all things related to the film, including exclusive photos. Today though marks the first in the page’s “X-Perts” series, where one member of the film’s cast or crew answers questions submitted by Facebook users. To read what producer Bryan Singer had to say about the film and the larger issues concerning the X-Men universe, hit the jump.While it’s not a bad selection of questions, Singer’s answers leave something to be desired. Still, I respect the commitment Fox has made to using Facebook to generate hype for the film by hosting a variety of exclusive content. One of the questions is posted below, but be sure to over to the X-Men: First Class Facebook page for the rest:Q: Erickson A.If you were a mutant what kind of power would u want to have and why?A: Bryan SingerI would like the power of Nightcrawler or Azazel; the ability to teleport anywhere.Look for the next “X-Perts” Q & A to be released March 23rd, when Nicholas Hoult, who plays Hank McCoy (Beast), answers questions from fans. X-Men: First Class hits theaters June 3rd. Social Networks Viral Marketing FacebookX-Men: First Class
HitRECord Kicks Off Tour and Makes Big Announcement November 14, 2012Editor’s Note: hitRECord is an online collaborative production company founded by actor Joseph Gordon-Levitt. The following is a review by friend of the site Jackie Tuttle of the first night of the organization’s “On the Road” Fall tour. I will not kick a fan girl in the shins… I will… Read More
Super 8 Viral Updates: Minker’s Blog Hacked, New Chat, And Map Of The Little A’Le’Inn March 27, 2011March 27, 2011So far we’ve seen the viral campaign for Super 8 split into two narratives. There’s the Rocket Poppeteers storyline and then there’s the tale of Josh Minker and a mystery man (dubbed Mysterio by ARGers) who have to work together to figure out the secrets of Minker’s father. We got… Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More