“The Hobbit” Begins Production, Launches A Facebook Page, and Releases Two New Set Photos Michael Lee, March 21, 2011March 21, 2011 The marketing world of The Hobbit is about to get broader and more in depth as the film has an official Facebook Page. Now we have seen many viral videos containing a music version of “They Are Taking the Hobbits to Isengard” and “Potatoes Remix” but Peter Jackson’s adaptation of the J.R. Tolkein novels never saw a viral marketing campaign. Hit the jump to see what the new facebook fan page contains.While it isn’t an official The Hobbit fan page it is a page that Peter Jackson himself created and the director has released a couple images of the set, some of which you may recognize, to kick start his fan page debut. The page will be updated regularly throughout the production process. Click the link below to see the fan page.http://www.facebook.com/pages/Peter-Jackson/141884481557 The two films are planned for 2D and 3D release in late 2012 and 2013, respectively. News Viral News Peter JacksonThe Hobbit
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“Don’t Do Mech” Viral Marketing Campaign Tries To Curb Hi-Tech Drug Use June 4, 2014June 5, 2014Anti-drug use campaigns usually show some sort of graphic depiction of the consequences of illegal drug use, which ranges from health problems to jail time. We’ve all seen these kinds of ads before, but what if one was tailored for a viral marketing campaign. The Don’t Do Mech viral marketing… Read More
New Website “Yeah!” Offers Interactive Movie Rental Experience March 14, 2013March 14, 2013Yeah! is a new service that provides streaming movie rentals with lots of bonus materials, including filmmaker interviews, polls, quizes, and more. Created by AMC Networks, the website will offer over 50 films by year’s end, and the offerings will mostly be iconic films that deserve this kind of additional… Read More