Bad News: “Apollo 18” Moved To January 2012 Dan Koelsch, March 25, 2011 Briefly: Despite already having one delay and a theatrical trailer, we just got word from Deadline (via FirstShowing) that the Weinstein Company’s found footage sci-fi thriller Apollo 18 has been pushed back from its recent April 22nd opening date all the way to January 6th, 2012. There’s no reason given for the massive 8 month set back, but we’ll continue to cover the film and its viral campaign. News Apollo 18
“Dumb And Dumber To” Poke Fun At “Lucy” Poster August 15, 2014August 15, 2014The tagline for Luc Besson‘s Lucy is “The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” Now we’ve seen plenty of films explore the use of a character’s full potential. All of them had pretty interesting viral marketing campaigns, but what if a… Read More
Follow Up: “Who Is Patient Zero?” Becomes A Novel October 13, 2011October 14, 2011Last year we told you about a burgeoning viral campaign for a zombie film. For those who wondered whatever happened with the campaign and even the movie itself, we have an update. Find out the details, including the major change to the project, after the break. Read More
Super 8, Battle: Los Angeles, And More To Air Super Bowl Spots January 22, 2011While speculation has grown quite fierce in recent weeks, it appears we finally have a solid idea of what films will be advertised during Super Bowl XLV. The Hollywood Reporter has released the list of films that viewers can expect to see commercials for both before and during the game. … Read More