Second “Tron 3” Teaser Now Online Dan Koelsch, March 28, 2011March 29, 2011 The Tron: Legacy Blu-Ray (out on April 5th) promises to have several easter eggs, as would be expected from a film with just a vast viral campaign. We’ve already been leaked a ten minute short film titled “The Next Day”, which both fills in the gap between the two Tron films and teases the third. Now we have a short teaser called “The Dillingers’ Chat” from the same source that gives us more clues to the plot of Tron 3. Cillian Murphy played Encom board member and software engineer Edward Dillinger in TRON: Legacy, part of the corrupt regime that cared more about profits than advancement of technology. Edward is the son of Ed Dillinger (David Warner), the main antagonist of the original TRON film. Elder Dillinger was a VP at Encom thanks to stealing Kevin Flynn’s inventions until Flynn exposed his thievery after going digital. Since the story is that Dillinger was fired from Encom and created his own company, it was surprising that his son is now on the board, creating their main product. Had the son gone rogue? According to this chat between him and his father, apparently not. Thanks to Anton Volkov, uploader of both videos, for giving us the heads up. (Editors Note: We originally thought there was a third video yet to be released, but it turns out to be a misunderstanding) ARGs & Campaigns News Viral Marketing Viral News Viral Videos TronTron 3Tron Legacy
‘The Dark Knight Rises’ Viral Campaign: Gotham Observer And New Tech Company June 22, 2012June 22, 2012Though the viral campaign for The Dark Knight Rises may not be as elaborate or exciting as its predecessor, but it’s still a great tool to use to drive interest for the film. Now with the film just a little over a month away from release, the viral campaign is… Read More
“The Raid 2” Review March 26, 2014March 27, 2014For all intents and purposes the end of The Raid signified that Rama’s story was only just beginning, and that there were more powerful forces at play than we were led to believe. The first Raid was a very quiet hit at film festivals, and even a quieter hit with… Read More
Viral Marketing ESPN Brings Admiral Ackbar to Primetime September 9, 2010October 18, 2011It’s probably not quite the same thrill as destroying the Death Star, but for one evening, everyone’s favorite squid-faced rebel hero, Admiral Ackbar, was the talk of the college football world. That is because ESPN aired a commercial documenting the now infamous campaign by University of Mississippi students to have… Read More
For some reason, this made me nerdgasm more than the first trailer did… DISNEY! GREENLIGHT THE SEQUEL, DAMMIT!