Stephen Colbert To Sing Rebecca Black’s “Friday” With The Roots Dan Koelsch, March 30, 2011March 30, 2011 How’s that for a headline? On Monday, Stephen Colbert came on Late Night With Jimmy Fallon and made host Fallon fulfill a promise to match his own donation of $26,000 to DonorsChoose.org/fallon-colbert-project. However, Fallon made no promise, so he countered by having Colbert promise to sing the viral sensation “Friday” with Fallon’s house band The Roots if his audience could match the sum. Though the $26,000 goal was met this morning, you can still donate to the educational charity here. Watch the original video and Fallon’s follow up below. Stay tuned tonight at 12:35am on NBC to see Fallon react to the goal being met. Viral Marketing Viral News CharityJimmy FallonNBCStephen Colbert
Kaiju Body Parts Sent to Film Blogs for “Pacific Rim” July 11, 2013Kaiju organs are big business in the world of Pacific Rim and in a pretty cool viral campaign just before this film opens nationwide this Friday, black market business man Hannibal Chau has sent out some rather interesting items to an assortment of internet establishments to help promote his entrepreneurial… Read More
Viral Marketing FX Series “Lights Out” Wants You To Knock Out A Heavyweight January 4, 2011Basic cable is the new home for complex dramas, and FX looks to continue the trend with their boxing series Lights Out. The show follows heavyweight fighter Patrick ‘Lights’ Leary,” played by Holt McCallany, and FX has created a live-action online game where you can fight Leary. Check out the… Read More
‘Interstellar’ Viral Site And Kip Thorne Featurette October 1, 2014October 1, 2014Paramount Pictures is cranking up the marketing machine for their upcoming film Interstellar. Directed by Christopher Nolan, the film takes place in the future where Earth is becoming uninhabitable, and a group of scientists are sent off to the far reaches of space to find a new world where humans… Read More