Stephen Colbert To Sing Rebecca Black’s “Friday” With The Roots Dan Koelsch, March 30, 2011March 30, 2011 How’s that for a headline? On Monday, Stephen Colbert came on Late Night With Jimmy Fallon and made host Fallon fulfill a promise to match his own donation of $26,000 to DonorsChoose.org/fallon-colbert-project. However, Fallon made no promise, so he countered by having Colbert promise to sing the viral sensation “Friday” with Fallon’s house band The Roots if his audience could match the sum. Though the $26,000 goal was met this morning, you can still donate to the educational charity here. Watch the original video and Fallon’s follow up below. Stay tuned tonight at 12:35am on NBC to see Fallon react to the goal being met. Viral Marketing Viral News CharityJimmy FallonNBCStephen Colbert
UK Viral Campaign Launched For Supernatural January 14, 2010January 14, 2010The United States can’t have all the fun when it comes to ARG and viral campaigns, so I’m sure it will please our contributor Iain that the show Supernatural will have an ARG in the United Kingdom. The UK TV station LIVING is debuting season 5 of the show (produced… Read More
New Surrogates TV Spot September 2, 2009September 2, 2009With the release of Surrogates on September 25th, the advertising campaign is stepping up. We reported yesterday that a twitter account has been set up (@VSILabs) and they have recently made their first tweet directing you to the choose your surrogate on the website. Today we have some new footage… Read More
Concept Art Revealed for Disneyland’s TRON Show, To Be Titled “ElecTRONica” September 1, 2010Early last month, we told you about how Disney was looking cross-promote the upcoming Tron Legacy with their Disneyland California Adventure park via a nighttime show of some sort. Now we have a few more details on the show, to be titled “ElecTRONica” (clever, no?), as well as pretty crazy… Read More