S.H.I.E.L.D. Brings Recruitment Campaign to WonderCon! Caleb Hamilton, April 2, 2011 A couple weeks ago, we reported that a viral campaign for Marvel Studios’ Thor began at C2E2 (Chicago Comics and Entertainment Expo). The secret government agency from the Marvel Universe, S.H.I.E.L.D., set up shop to begin recruiting agents. Today at WonderCon, S.H.I.E.L.D. showed up to recruit more potential agents. Read on to find out more!Some WonderCon attendees staying in hotels around the convention woke up with notes slipped under their doors from S.H.I.E.L.D. director, Nick Fury (played by Samuel L. Jackson).SuperHeroHype posted the video which appears on channel 72 on the hotel’s closed-circuit TV. S.H.I.E.L.D. later had a booth set up outside for people to sign up at their website, as well as get a picture ID. Alex Billington of FirstShowing.net tweeted a photo of his new S.H.I.E.L.D. ID badge, showing that he was a “Level 1 Field Operative”.In the background of Alex’s photo, you see a blurry poster of Thor. Here is a clearer image of that poster, thanks to Peter Sciretta of /Film!For those of you not at WonderCon, you can sign up to become an agent of S.H.I.E.L.D. at their website, www.joinshield.com, to be notified when the entrance exam begins. Hopefully they send out those cool IDs to those who weren’t able to make it to the con. Comic-Con Conventions Events Viral Marketing Viral Videos ThorWondercon
Disney Releases 3 New “Tangled” Viral Videos November 18, 2010For almost a year, there was no activity on Tangled. Now Disney is releasing at least one new video a day, and yesterday they released three. See breaking news and informercials after the jump. Read More
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More
Interview: James Erwin talks “Rome Sweet Rome”, Reddit, And Jeopardy November 4, 2011A little over a week ago, I debuted an article about how one man’s response to a question on Reddit landed him a Hollywood agent and a Warner Bros. movie deal. At the time, we had little detail on what actually went into the process, but that’s all changed, as… Read More