S.H.I.E.L.D. Brings Recruitment Campaign to WonderCon! Caleb Hamilton, April 2, 2011 A couple weeks ago, we reported that a viral campaign for Marvel Studios’ Thor began at C2E2 (Chicago Comics and Entertainment Expo). The secret government agency from the Marvel Universe, S.H.I.E.L.D., set up shop to begin recruiting agents. Today at WonderCon, S.H.I.E.L.D. showed up to recruit more potential agents. Read on to find out more!Some WonderCon attendees staying in hotels around the convention woke up with notes slipped under their doors from S.H.I.E.L.D. director, Nick Fury (played by Samuel L. Jackson).SuperHeroHype posted the video which appears on channel 72 on the hotel’s closed-circuit TV. S.H.I.E.L.D. later had a booth set up outside for people to sign up at their website, as well as get a picture ID. Alex Billington of FirstShowing.net tweeted a photo of his new S.H.I.E.L.D. ID badge, showing that he was a “Level 1 Field Operative”.In the background of Alex’s photo, you see a blurry poster of Thor. Here is a clearer image of that poster, thanks to Peter Sciretta of /Film!For those of you not at WonderCon, you can sign up to become an agent of S.H.I.E.L.D. at their website, www.joinshield.com, to be notified when the entrance exam begins. Hopefully they send out those cool IDs to those who weren’t able to make it to the con. Comic-Con Conventions Events Viral Marketing Viral Videos ThorWondercon
Alan’s Insanity Expressed On New “The Hangover Part III” Tumblr April 17, 2013April 17, 2013While there have been some great tumblr sites that were used for some viral marketing campaigns, there are a few that feel like they are last ditch efforts from the digital marketing department. Take for instance the latest tumblr for The Hangover Part III, set up by the WB team…. Read More
“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 April 24, 2013April 24, 2013Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting… Read More
Comic-Con: Warner Brothers Panel Featuring Green Lantern, Harry Potter, and Sucker Punch July 25, 2010November 18, 2010The Saturday slew of Hall H panels starts off with a bang thanks to Warner Bros, who featured cast and crew from Green Lantern, Sucker Punch, and Harry Potter and the Deathly Hallows, along with new footage (which we, like everyone else, aren’t allowed to show). I’ll talk about what… Read More