S.H.I.E.L.D. Brings Recruitment Campaign to WonderCon! Caleb Hamilton, April 2, 2011 A couple weeks ago, we reported that a viral campaign for Marvel Studios’ Thor began at C2E2 (Chicago Comics and Entertainment Expo). The secret government agency from the Marvel Universe, S.H.I.E.L.D., set up shop to begin recruiting agents. Today at WonderCon, S.H.I.E.L.D. showed up to recruit more potential agents. Read on to find out more!Some WonderCon attendees staying in hotels around the convention woke up with notes slipped under their doors from S.H.I.E.L.D. director, Nick Fury (played by Samuel L. Jackson).SuperHeroHype posted the video which appears on channel 72 on the hotel’s closed-circuit TV. S.H.I.E.L.D. later had a booth set up outside for people to sign up at their website, as well as get a picture ID. Alex Billington of FirstShowing.net tweeted a photo of his new S.H.I.E.L.D. ID badge, showing that he was a “Level 1 Field Operative”.In the background of Alex’s photo, you see a blurry poster of Thor. Here is a clearer image of that poster, thanks to Peter Sciretta of /Film!For those of you not at WonderCon, you can sign up to become an agent of S.H.I.E.L.D. at their website, www.joinshield.com, to be notified when the entrance exam begins. Hopefully they send out those cool IDs to those who weren’t able to make it to the con. Comic-Con Conventions Events Viral Marketing Viral Videos ThorWondercon
Salt: Day X Exists Mission 4 Now Live June 9, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to hack into a file being exchanged by Day X agents. This week, you’ll have… Read More
Confused by the 2012 Viral? Sony Creates an Official Guide October 23, 2009Once again Unfiction pulls through with another update for the 2012 viral campaign. The campaign has taken a big turn in past few months. With several new websites, storylines, characters, and activities, it can be tough to keep up and make sense of it all. The marketing team for the… Read More
UK Viral Campaign Launched For Supernatural January 14, 2010January 14, 2010The United States can’t have all the fun when it comes to ARG and viral campaigns, so I’m sure it will please our contributor Iain that the show Supernatural will have an ARG in the United Kingdom. The UK TV station LIVING is debuting season 5 of the show (produced… Read More