First Look At “Rise of the Planet of the Apes” Could Lead to Virals Michael Lee, April 11, 2011April 11, 2011 WETA has unveiled our first look for Rise of the Planet of the Apes on the official Facebook Page. The four second clip is just a tease for coming events that are to hit later this week. Hit the jump to see the four second sneak peek and stay tuned for more on the movie later this week.Below is our very first look for Rise of the Planet of the Apes. Very quick, but it is a glimpse of what we can expect from the upcoming film directed by Rupert Wyatt. The page also says to look for a behind the scenes featurette on the creation of the apes on the official Avatar Facebook page. WETA is the Academy Award winning visual effects company that worked on films such as Avatar and Lord of the Rings. We have seen the marketing of teaser clips more often and this could pave the way for a viral given the fact that WETA is asking us to come back to another page. Remember when Battle: Los Angeles released a four second clip and had a huge viral campaign. There is also an official website you can follow at http://www.apeswillrise.com/Directed by Wyatt, the prequel to Planet of the Apes stars James Franco, John Lithgow, Freida Pinto, Andy Serkis, Brian Cox, Tom Felton, and David Oyelowo. News Viral Marketing AvatarBattle: Los AngelesRise of the Planet of the Apes
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
Comic-Con 2012: “The Dark Knight Rises” Bat Signal Search Twitter Contest July 13, 2012July 13, 2012We are now officially one week away from the release of The Dark Knight Rises! Warner Bros. is out at the San Diego Comic-Con this week promoting the upcoming release, along with several other films. They’re giving fans a chance to win a special advance screening of The Dark Knight… Read More
It’s “Pirates Day” at Hot Topic May 12, 2011May 12, 2011Jack Sparrow has always had some sort of affect on the female population. Whether it is his charm, dashing good looks, or his way with words, the infamous pirate from the Pirates of the Caribbean franchise will set sail once again on May 20th. But fans might not have to… Read More