First Look At “Rise of the Planet of the Apes” Could Lead to Virals Michael Lee, April 11, 2011April 11, 2011 WETA has unveiled our first look for Rise of the Planet of the Apes on the official Facebook Page. The four second clip is just a tease for coming events that are to hit later this week. Hit the jump to see the four second sneak peek and stay tuned for more on the movie later this week.Below is our very first look for Rise of the Planet of the Apes. Very quick, but it is a glimpse of what we can expect from the upcoming film directed by Rupert Wyatt. The page also says to look for a behind the scenes featurette on the creation of the apes on the official Avatar Facebook page. WETA is the Academy Award winning visual effects company that worked on films such as Avatar and Lord of the Rings. We have seen the marketing of teaser clips more often and this could pave the way for a viral given the fact that WETA is asking us to come back to another page. Remember when Battle: Los Angeles released a four second clip and had a huge viral campaign. There is also an official website you can follow at http://www.apeswillrise.com/Directed by Wyatt, the prequel to Planet of the Apes stars James Franco, John Lithgow, Freida Pinto, Andy Serkis, Brian Cox, Tom Felton, and David Oyelowo. News Viral Marketing AvatarBattle: Los AngelesRise of the Planet of the Apes
FlashForward: Add Your Experience and Join The Mosaic September 28, 2009September 28, 2009What’s going to happen on April 29th, 2010? This is the question that the site“Join the Mosaic” poses and asks you to contribute your “experience” in the viral site for ABC’s new show FlashForward. The first episode aired last week and is tipped to be the next Lost. In fact,… Read More
“A New Path Awaits” Test Subjects August 5, 2011Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a… Read More
Tourism New Zealand Hosts “The Hobbit” Contest at Comic-Con June 30, 2012If you’re a big fan of the Lord of the Rings series and are looking forward to this December’s The Hobbit: An Unexpected Journey, then you might want to get down to San Diego Comic-Con this year. Tourism New Zealand is hosting a contest where you get a 6 day… Read More