First Look At “Rise of the Planet of the Apes” Could Lead to Virals Michael Lee, April 11, 2011April 11, 2011 WETA has unveiled our first look for Rise of the Planet of the Apes on the official Facebook Page. The four second clip is just a tease for coming events that are to hit later this week. Hit the jump to see the four second sneak peek and stay tuned for more on the movie later this week.Below is our very first look for Rise of the Planet of the Apes. Very quick, but it is a glimpse of what we can expect from the upcoming film directed by Rupert Wyatt. The page also says to look for a behind the scenes featurette on the creation of the apes on the official Avatar Facebook page. WETA is the Academy Award winning visual effects company that worked on films such as Avatar and Lord of the Rings. We have seen the marketing of teaser clips more often and this could pave the way for a viral given the fact that WETA is asking us to come back to another page. Remember when Battle: Los Angeles released a four second clip and had a huge viral campaign. There is also an official website you can follow at http://www.apeswillrise.com/Directed by Wyatt, the prequel to Planet of the Apes stars James Franco, John Lithgow, Freida Pinto, Andy Serkis, Brian Cox, Tom Felton, and David Oyelowo. News Viral Marketing AvatarBattle: Los AngelesRise of the Planet of the Apes
Create An Avatar In Public With Morphing Stations April 17, 2010April 17, 2010A few months ago, we reported on a website that you could use to make a digital representation of yourself as a Na’vi from Avatar. With the film’s premise being that humans can use Na’vi avatars, it’s natural to want to see what you would look like if you had… Read More
Viral Video: Gritty Superhero Reboot May 12, 2010College Humor has a great parody video that uses a medical emergency as a metaphor for how studios go about rebooting their franchises. This one in particular is in regards to Spiderman, as the doctor accurately explains all the problems with the third film in the franchise (which is why… Read More
Iron Man 2 Viral: CordCo Website and Fire Extinguisher April 16, 2010April 16, 2010Iron Man 2 kicks off May 7th and over the past month Paramount released a small viral campaign for the film. Stark Industries has released a website for their world famous event Stark Expo, which hasn’t happened since 1974. Over the past few weeks, Stark Industries has opened up various… Read More