First Look At “Rise of the Planet of the Apes” Could Lead to Virals Michael Lee, April 11, 2011April 11, 2011 WETA has unveiled our first look for Rise of the Planet of the Apes on the official Facebook Page. The four second clip is just a tease for coming events that are to hit later this week. Hit the jump to see the four second sneak peek and stay tuned for more on the movie later this week.Below is our very first look for Rise of the Planet of the Apes. Very quick, but it is a glimpse of what we can expect from the upcoming film directed by Rupert Wyatt. The page also says to look for a behind the scenes featurette on the creation of the apes on the official Avatar Facebook page. WETA is the Academy Award winning visual effects company that worked on films such as Avatar and Lord of the Rings. We have seen the marketing of teaser clips more often and this could pave the way for a viral given the fact that WETA is asking us to come back to another page. Remember when Battle: Los Angeles released a four second clip and had a huge viral campaign. There is also an official website you can follow at http://www.apeswillrise.com/Directed by Wyatt, the prequel to Planet of the Apes stars James Franco, John Lithgow, Freida Pinto, Andy Serkis, Brian Cox, Tom Felton, and David Oyelowo. News Viral Marketing AvatarBattle: Los AngelesRise of the Planet of the Apes
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More
Is “The Inside Experience” Coming To An End? August 3, 2011If you’re getting tired of our updates for The Inside Experience, well then you might be in luck. Yet another episode was posted today (#7 if you’re counting), and it seems like Christina has finally had enough. Watch the episode after the break and read how you can participate in… Read More