Does 3D Projection Mapping Have A Future In Film Marketing? Alex Gerage, April 25, 2011 As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use of high-tech 3D projectors. It is a sight to behold, and I believe it may offer a new way for films to be marketed that might draw a lot of attention. Hit the jump to learn more.Mashable posted an article that briefly describes 3D projection mapping and its potential in the future, but also included a series of videos from around the world that showcases the technology at work. I personally found the footage, despite the less than stellar YouTube transfer, to be quite breathtaking. The questions going forward with this technology though are twofold: does the cost to put on one of these productions outweigh the potential attention it may receive? And as Matt Smith of The Viral Factory suggests, if the goal is to create word of mouth following the event, is a medium like YouTube effective enough to convey the size and scope of the production? Is 3D projection mapping something that must be seen to truly be believed?Regardless, I cannot overlook the possibilities that 3D projection mapping might provide some of our favorite film properties. How cool would it be to see a 3D Spiderman crawling up New York skyscrapers to hype next summer’s The Amazing Spiderman? Could you imagine an Inception-style projection where buildings are turned onto their side, just like in the movie? Such an initiative could really catch audiences’ attentions and provide great viral opportunities online.Time will tell if 3D projection mapping really takes off, or if it just becomes a niche marketing gimmick. What do you think? Let us know in the comments below. Editorials Features Viral Marketing 3D projection mappingInceptionMashableSpider-Man
Jonah Hill and Channing Tatum Compete In Twitter Challenge For “21 Jump Street” October 31, 2011The film adaptation of the Johnny Depp 80s television show 21 Jump Street opens in March, but the public has yet to see a trailer. Stars Jonah Hill and Channing Tatum look to change that, but they are making a competition out of it. Whichever actor gets the most Twitter… Read More
2012: Washington DC Drop Location Results in Access to the ARC Website and Other Updates October 15, 2009October 15, 2009Another day, another drop location for the 2012 viral campaign, only this time, we actually got something out of it other than just pointless schematics (see the new ones on the forum). The last location gave us a password, and this time we got a username. We speculated the login… Read More
ViralCast #16: District 9! August 17, 2009August 17, 2009This week on ViralCast, Dan, Ian and I discuss and review District 9. We talk about the viral campaign, a sequel and so much more! Make sure you check out the MovieViral.com Official Forum. (District 9 Spoilers) Subscribe to the podcast on Read More
Yes, but only within its limitations. We applied it with some success for the SPIKE TV Scream awards. As with any new technology, industry people may see it as a shortcut to some desired effect and rush to apply it without learning the nuances.
haunted houses for Halloween, Amazing clock towers that go off every hour with spectacular effects… architecturally designed buildings with subtle patterns that freakin’ move. Sure I’d like to see some movie trailers with some of this, but this could be so much more.