Does 3D Projection Mapping Have A Future In Film Marketing? Alex Gerage, April 25, 2011 As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use of high-tech 3D projectors. It is a sight to behold, and I believe it may offer a new way for films to be marketed that might draw a lot of attention. Hit the jump to learn more.Mashable posted an article that briefly describes 3D projection mapping and its potential in the future, but also included a series of videos from around the world that showcases the technology at work. I personally found the footage, despite the less than stellar YouTube transfer, to be quite breathtaking. The questions going forward with this technology though are twofold: does the cost to put on one of these productions outweigh the potential attention it may receive? And as Matt Smith of The Viral Factory suggests, if the goal is to create word of mouth following the event, is a medium like YouTube effective enough to convey the size and scope of the production? Is 3D projection mapping something that must be seen to truly be believed?Regardless, I cannot overlook the possibilities that 3D projection mapping might provide some of our favorite film properties. How cool would it be to see a 3D Spiderman crawling up New York skyscrapers to hype next summer’s The Amazing Spiderman? Could you imagine an Inception-style projection where buildings are turned onto their side, just like in the movie? Such an initiative could really catch audiences’ attentions and provide great viral opportunities online.Time will tell if 3D projection mapping really takes off, or if it just becomes a niche marketing gimmick. What do you think? Let us know in the comments below. Editorials Features Viral Marketing 3D projection mappingInceptionMashableSpider-Man
SNL Takes On The Sopranos, Catfish, and More! January 27, 2013Maroon 5 lead singer and The Voice judge Adam Levine hosted Saturday Night Live this weekend, and with him came the return of The Lonely Island. After the break, check out some of the clips from the show including the Sopranos version of The Carrie Diaries, and a parody of… Read More
YouTube Tuesday: Joel Walden October 9, 2012We at MovieViral know our viral videos pretty well, so we decided to share our knowledge to those looking to expand their Internet horizons. YouTube Tuesday is a weekly feature where we shine the spotlight on our favorite YouTube channels related to movies and television. We focus on channels that… Read More
Dan’s High Five: 5 Ways to Accidentally Start a Zombie Apocalypse October 18, 2009June 8, 2010There are a lot of ways to create a zombie. So many, in fact, that many films don’t even show you how a zombie infestation started. They leave it to your imagination, which is usually a good thing, because it’s hard (and usually boring) to show how it all starts…. Read More
Yes, but only within its limitations. We applied it with some success for the SPIKE TV Scream awards. As with any new technology, industry people may see it as a shortcut to some desired effect and rush to apply it without learning the nuances.
haunted houses for Halloween, Amazing clock towers that go off every hour with spectacular effects… architecturally designed buildings with subtle patterns that freakin’ move. Sure I’d like to see some movie trailers with some of this, but this could be so much more.