Fan Trailer Tries To Pass Itself Off as “Tron 3” Trailer Dan Koelsch, April 25, 2011April 26, 2011 Our friend Anton has posted some Tron 3 previews in the past on his YouTube channel, and he was recently sent what is supposedly a new one. The submitter claims it’s test footage for Comic-Con 2011, but despite the professional quality, it looks to clearly be a fan trailer. Take…
Does 3D Projection Mapping Have A Future In Film Marketing? Alex Gerage, April 25, 2011 As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use…
Super 8 Viral Update: “They got to him” Dan Koelsch, April 24, 2011 When we last left the Super 8 viral campaign, we knew that fish enthusiast Josh Minker’s dad worked on a secret government research project involving something extraterrestrial, and that the man Josh has been communicating with lately (dubbed “Mysterio” by ARG players) was a coworker who is trying to help…
Fans Campaign to Save Chuck By Tweeting to NBC and Advertisers Michael Lee, April 24, 2011April 24, 2011 When fans realized that their favorite televised series was on the brink of being cancelled, they came to the conclusion that they must flood the network that broadcasted the show with near to infinite amounts of letters persuading them to save the show or extend it for one more season….
Trailers Weekly: “The Change Up”, “30 Minutes or Less”, “X-Men: First Class”, “Life in a Day”, “Attack the Block” Michael Lee, April 22, 2011 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We have some brand new trailers to debut and…