“Fringe” Season Finale Offers “Super 8” Easter Egg Dan Koelsch, May 9, 2011 Our friends at Super 8 News caught a nice little easter egg in this past Friday’s season finale of Fringe. During one scene, a print ad for Rocket Poppeteers can be seen on a building. Check it out for yourself at the 0:55 mark in the preview after the break.Rocket Poppeteers is a fictional ice cream brand that has had a strong viral presence for Super 8, though we are still unsure how it plays into the Josh Minker ARG storyline or the film itself. Obviously, this easter egg should come as no surprise, as J.J. Abrams is the director of Super 8 and the creator and executive producer of Fringe, and he has done this before.We had a similar experience to this with Slusho!, the fictional Japanese drink that was a primary focus in the viral campaign, was thrown into various other films (i.e. Abrams’ Star Trek) and television shows (i.e. Heroes), but ultimately had little to do with the film.To get up to speed with the entire Super 8 ARG and campaign, check out our Super 8 Hub. ARGs & Campaigns Viral Marketing Viral Videos FringeRocket PoppeteersSlushoSuper 8
Viral Trends: Republic Project Wants To Change The Way Marketing Campaigns Update Content September 12, 2012This is the first in a new feature that we will cover for the site called Viral Trends. Our hope is to highlight some of the latest trends in online advertising and marketing currently happening outside our entertainment niche and explain how the industries and properties we cover might benefit… Read More
Viral Video: Get Ready For Spielberg’s “Laser Cats” April 15, 2012Men in Black III star Josh Brolin hosted Saturday Night Live this weekend, but legendary director Steven Spielberg stole the show. Watch how after the break. Read More
What Is It? No Really, That’s The Name Of The Video September 11, 2010September 11, 2010One of the coolest, and yet, at the same time, most annoying things, is looking at something for a long period of time, because you think something is there, or better yet, because you’re told something is there. That is exactly what is going on with what you are about… Read More