New “Super 8” App Reveals Hidden “Editing Room” Caleb Hamilton, May 9, 2011May 9, 2011 With a month left before the release of Super 8, Paramount Digital Entertainment has released an app for Apple mobile devices. It’s called Super 8 (fitting huh?) and it turns your iPhone, iPod Touch and/or iPad 2 into a vintage Super 8 camera. There’s no doubt you’ll have endless hours of fun with this, but what’s really intriguing about this app is what’s hidden inside…When you first launch the app, it looks like a normal camera app, the likes of Pocketbooth, the only exception being that it’s subtle viral marketing for Super 8. You can change the lens to different filters such as X-Ray, Sepia, Infared, ect. You may also add effects like Shakeycam using the accelerometer in iOS devices. In order to find the secrets of the app, you have to explore everything! Read the instruction manual, record a lot (and I mean A LOT) of videos. The app secretly embeds frames from several clips in the Super 8 Editing Room. You have to watch closely in order to see them and make sure when one appears you tap on it (your video will slow down when one appears)!Afterwards, you’re taken to a hidden compartment in your camera case called “Found Footage”. This is where all of the frames you find will be stored until a complete clip is made. So far I’ve only found one frame and it appears to go with this clip. All of the frames have to be collected in order to unlock a new clip at the “Editing Room.” Did I mention there are three clips that have to be put together? Happy hunting!Super 8 opens in conventional and IMAX theaters June 10th!Source: Gizmodo ARGs & Campaigns Viral Marketing Viral News Viral Videos AppleParamount Digital EntertainmentParamount PicturesSuper 8Super 8 Editing Room
“The Giver” Trailer Makes An Enticing Viral Announcement March 19, 2014The Weinstein Company has released the first trailer for The Giver, Philip Noyce‘s adaptation of the Lois Lowry novel of the same name. Though it may be just another dystopian YA novel, it touts a powerful cast that consists of Jeff Bridges and Meryl Streep, and introduces new stars like… Read More
SNL Takes On Californians, The Avengers, and More With Host Jeremy Renner November 18, 2012Actor Jeremy Renner hosted Saturday Night Live this weekend on NBC, and he participated in quite a few movie-themed skits. Check some of the sketches after the break, including Renner reprising his role as Hawkeye in The Avengers. Read More
New 2012 E-mail: Ambassadors Chosen August 4, 2009I came home tonight to see a new e-mail from Soren Ulfert in my inbox: If you were interested in becoming an Ambassador but weren’t able to, there are still ways for you to help. For one thing, you can spread the word of the IHC’s mission to your friends… Read More