“Real Steel” Sends Out WRB Posters! Caleb Hamilton, May 9, 2011May 9, 2011 A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to unlock more of the history. After entering the codes and submitting your mailing info, you were told that you may be receiving a prize in the mail. Well, that prize arrived today. Read on to find out what it is!You may come home to a poster tube one day this week. I, for one, was completely surprised by its arrival. I knew I hadn’t ordered a poster from Ebay or Disney Movie Rewards and a quick look over of the mailing label revealed that it was sent from the WRB. I quickly ran in the house and opened the tube. Below is a photo of the very high-quality poster of “The Basics of The Boom” and the note that came with it, which lead to the next part of the viral. The basics include 6 rules, a checklist to see if “…you have what it takes to bring the mechanized pain…”, and the judges’ scorecard. The poster also has other smaller details that you can check out when (if) you get one. Also on the back of the poster, is an image of one of the robots, Noisy Boy. On the front of the poster, under the Judges’ Card, there is a series of numbers. The posters lead to the next stage of the viral. Thanks to Gupfee at Unfiction, we’ve been able to figure out what the numbers are for.The numbers correspond to the rules and letters on the poster. First number tells you what rule, 2nd number tells you how many letters to count over (don’t count spaces). The answer is SLASH CONTENDER, leading tohttp://wrb.com/contender Then you enter the kanji letters as they appear under the noisy boy name on the poster, and you unlock another achievement and you get a animation/video of the noisy boy robot that you can mouse over for more info.You can go directly to the animated look at Noisy Boy here and see a quick clip from the movie after reviewing every part of Noisy Boy and collecting 9 squares. Be sure to look carefully when exploring the robot!Real Steel opens in theaters October 7th! ARGs & Campaigns Viral Marketing DisneyHugh JackmanMailReal SteelShawn LevyWalt Disney Pictures
Tron Legacy at Comic-Con: Viral Update and Video of Panel, Press Conference, and Flynn’s Arcade July 23, 2010October 18, 2011Wow, yesterday really was Comic-TRON here in San Diego, and I’ve got the video to prove it. After a great Disney panel that featured 90% Tron Legacy, the scavenger hunt began to get access to Flynn’s Arcade. I was fortunate enough to get in, and it was amazing. The fun… Read More
New Super 8 Editing Room Clips Reveal Spacecraft and More On Alien June 1, 2011The Super 8 Editing Room now has a lot more clips thanks in part to the new Development Room. We finally get to see some of the spacecraft the alien came on, as well as a clue as to how those cubes fit into this whole thing. Get all the… Read More
Get Your Name Featured on the Paranormal Activity DVD November 5, 2009November 5, 2009As we reported before, the viral buzz of Paranormal Activity deserves credit for most of the film’s success. Paramount Pictures obviously realizes this, so they have found a simple yet effective way to thank the fans. By entering your name and some information, you can have your name in the… Read More