“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
Write A Campaign Song for Zach Galifianakis! July 27, 2012Warner Bros.’ The Campaign stars Will Ferrell and Zach Galifianakis as rivals in an election for a seat in Congress to represent their small district in North Carolina. You have a chance to get in on the fun by submitting a campaign song for Marty Huggins (Galifianakis). Get the details… Read More
What Does $5 Get You? A Failed Ad Campaign February 25, 2012February 26, 2012Fiverr is a site where you can hire people to do anything for $5 (and up). Bullhead is the Best Foreign Language film Ocscar nominee. Recently, Badass Digest posted an ad on Fiverr to hire someone to put together an ad campaign for Bullhead, all for the low price of… Read More
Watch Toy Story 3 Audition Videos August 14, 2010While the film has been out for almost two months now, we are still seeing some cool viral videos from Disney Pixar for Toy Story 3. After the break, see the audition videos for some of the new characters, including the most recent one from Lotso. The videos are a… Read More