“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
“Threat Level Midnight” Website Goes Live After Latest ‘The Office’ Episode February 19, 2011If you have seen the latest episode of The Office, then you’re well aware of “Threat Level Midnight.” Michael Scott’s decade long film project about fictional secret agent Michael Scarn finally had its big premiere this past Thursday. In typical NBC fashion, a viral website for the film has been… Read More
Comic-Con UPDATED: Play 80’s Video Games At Comic-Con To Win Walk-On Role In “Pixels” July 24, 2014July 25, 2014The upcoming feature film Pixels starring Adam Sandler and Peter Dinklage and directed by Chris Columbus is based on the viral video hit of the same name. The story involves the world being attacked by old school video game characters, so for this year’s Comic-Con, Sony has created an 80’s video game… Read More
Warner Bros. Sends Out “Wonder Twins” Movie Poster As Viral For “Entourage”? November 14, 2013November 14, 2013A few weeks ago, it was announced that the Mark Wahlberg-produced HBO series, Entourage, was getting a movie which would pick up after the series finale. Today, Midtown Comics in New York received a poster teasing a Wonder Twins movie starring Mila Kunis and Ashton Kutcher. Is it a hoax… Read More