ABC’s “Castle” To Get Graphic Novel Dan Koelsch, May 17, 2011 Disney’s aquisition of Marvel keeps looking better and better, as yet another crossover will bring fans of the hit ABC show Castle a graphic novel to be published by the comic book company. However, it may not be exactly what you think. Get the details after the break. TV Guide reports that “Marvel Entertainment and ABC Studios have teamed up to create a hardcover graphic novel inspired by the ABC’s Castle”. However, it won’t follow writer Richard Castle (Nathan Fillion) as he shadows NYPD detective Kate Beckett (Stana Katic), nor will it follow Nikki Heat, Castle’s novel character inspired by Beckett. The graphic novel will instead follow the character that made Castle famous, Derrick Storm. On the television show, Castle becomes bored with Storm, the title character of his series of detective novels, so he kills him off, leading him to use Beckett as his muse for the new character Nikki Heat.Both on the show and real life, two novels have been published (through Hyperion Books) featuring the Heat character, but this will be the first time we actually get a glimpse at Storm. The 112 page graphic novel is titled Richard Castle’s Deadly Storm, and features Marvel writers and illustrators. The cover art, by Planet Hulk‘s Carlo Pagulayan, can be seen below. ABC has been really worked hard to get the Castle brand out there, between social media storytelling, novels, and just the overall presence of Richard Castle online (you can find the character on Twitter, Facebook, and his own homepage). Will you buy the graphic novel when it comes out in September? Viral Marketing ABCCastleMarvel
Community To Have Twitter Episode Before Season Premiere September 23, 2010September 26, 2010Community‘s second season starts tonight on NBC, but the tech-savvy network is kicking things off a bit early. While the show starts at 8pm (7pm Central), NBC will do a “Twittersode” at 7pm. Get the details after the break. Read More
LOST Viral Videos Show Fans Still Have Questions May 25, 2010We’ve posted a lot of LOST viral videos here at MovieViral, especially in the last week or so. Many videos posed questions that they wanted the final season and episode to answer. I expect now that most of the videos people make will be about the questions the show didn’t… Read More
Early Signs Of Viral At 2011 Comic-Con July 20, 2011April 25, 2013With Comic-Con 2011, literally, just underway, and it’s only preview night, signs of viral marketing are already rearing their pretty heads. With the likes of viral past, including The Dark Knight, Tron Legacy, and District 9, we can now welcome the films of Elysium, and a possible start of The… Read More