ABC’s “Castle” To Get Graphic Novel Dan Koelsch, May 17, 2011 Disney’s aquisition of Marvel keeps looking better and better, as yet another crossover will bring fans of the hit ABC show Castle a graphic novel to be published by the comic book company. However, it may not be exactly what you think. Get the details after the break. TV Guide reports that “Marvel Entertainment and ABC Studios have teamed up to create a hardcover graphic novel inspired by the ABC’s Castle”. However, it won’t follow writer Richard Castle (Nathan Fillion) as he shadows NYPD detective Kate Beckett (Stana Katic), nor will it follow Nikki Heat, Castle’s novel character inspired by Beckett. The graphic novel will instead follow the character that made Castle famous, Derrick Storm. On the television show, Castle becomes bored with Storm, the title character of his series of detective novels, so he kills him off, leading him to use Beckett as his muse for the new character Nikki Heat.Both on the show and real life, two novels have been published (through Hyperion Books) featuring the Heat character, but this will be the first time we actually get a glimpse at Storm. The 112 page graphic novel is titled Richard Castle’s Deadly Storm, and features Marvel writers and illustrators. The cover art, by Planet Hulk‘s Carlo Pagulayan, can be seen below. ABC has been really worked hard to get the Castle brand out there, between social media storytelling, novels, and just the overall presence of Richard Castle online (you can find the character on Twitter, Facebook, and his own homepage). Will you buy the graphic novel when it comes out in September? Viral Marketing ABCCastleMarvel
Conventions Dragon Con 2013: “Machete Kills” Pushes Social Media At Booth September 5, 2013The marketing people behind Machete Kills, the sequel to Robert Rodriquez’s 2010 hit Machete, decided to make a trip out to Atlanta this year for the popular multi-genre convention, Dragon Con. They set up a booth in one of the busiest hotels of the con, the Atlanta Marriott Marquis hotel…. Read More
ARGs & Campaigns Check Out This Coffee Table Portfolio For A&E’s “Bag of Bones” November 26, 2011A few weeks ago we told you about a viral campaign for A&E’s upcoming two-part miniseries “Bag of Bones,” based on the Stephen King bestselling novel. Since we published that story, we received a very interesting and high-quality coffee table book with photos from the Dark Score Stories website. The… Read More
Super 8 Viral Update: “They got to him” April 24, 2011When we last left the Super 8 viral campaign, we knew that fish enthusiast Josh Minker’s dad worked on a secret government research project involving something extraterrestrial, and that the man Josh has been communicating with lately (dubbed “Mysterio” by ARG players) was a coworker who is trying to help… Read More