ABC’s “Castle” To Get Graphic Novel Dan Koelsch, May 17, 2011 Disney’s aquisition of Marvel keeps looking better and better, as yet another crossover will bring fans of the hit ABC show Castle a graphic novel to be published by the comic book company. However, it may not be exactly what you think. Get the details after the break. TV Guide reports that “Marvel Entertainment and ABC Studios have teamed up to create a hardcover graphic novel inspired by the ABC’s Castle”. However, it won’t follow writer Richard Castle (Nathan Fillion) as he shadows NYPD detective Kate Beckett (Stana Katic), nor will it follow Nikki Heat, Castle’s novel character inspired by Beckett. The graphic novel will instead follow the character that made Castle famous, Derrick Storm. On the television show, Castle becomes bored with Storm, the title character of his series of detective novels, so he kills him off, leading him to use Beckett as his muse for the new character Nikki Heat.Both on the show and real life, two novels have been published (through Hyperion Books) featuring the Heat character, but this will be the first time we actually get a glimpse at Storm. The 112 page graphic novel is titled Richard Castle’s Deadly Storm, and features Marvel writers and illustrators. The cover art, by Planet Hulk‘s Carlo Pagulayan, can be seen below. ABC has been really worked hard to get the Castle brand out there, between social media storytelling, novels, and just the overall presence of Richard Castle online (you can find the character on Twitter, Facebook, and his own homepage). Will you buy the graphic novel when it comes out in September? Viral Marketing ABCCastleMarvel
“The Hunger Games: Mockingjay Part 1” Viral Video: Watch Presdient Snow Give Panem An Important Message June 25, 2014June 25, 2014The marketing for The Hunger Games: Mockingjay Part 1 is starting to ramp up, which means that a trailer is not too far behind. Following last week’s release of the heroes of the Capitol posters, which depicted ordinary citizens doing extraordinary things. Of course there was a subtle message when… Read More
Tobias Funke Embraces The Internet For Self-Promotion In New “Arrested Development” Viral Site May 16, 2013May 16, 2013The countdown to the fourth season of Netflix’s Arrested Development is about to hit one week. And although the show’s legions of fans hardly need the reminder, Netflix continues its online marketing campaign that seems tailored made for them. The latest initiative is a new viral site that shows a… Read More
Follow In the Footsteps of Sherlock Holmes November 18, 2009How’s this for a tourist attraction? The VisitBritain tourist agency is teaming up with the new Sherlock Holmes to help you plan a unique tour of London fit for any Holmes fan. When you go to the agency’s page dedicated to the campaign, you can actually see an interactive map… Read More