Green Lantern Website Launches “Infinite Oath” Caleb Hamilton, May 18, 2011 The Green Lantern website has unveiled a new, interactive section that allows users to upload videos of themselves reciting the Green Lantern Corps oath. Do you know the oath by heart? Do you wake up every morning and recite it? If so (and if not, that’s okay), this site is for you!When you arrive at the site, you will be greeted by a wall of pictures of people who have already uploaded their version of the oath, which you can watch for inspiration. You too, can become a Green Lantern in a matter of seconds by uploading your version of the oath via YouTube. Afterwards, your video will appear on the wall below and you will officially become a Green Lantern! Try it for yourself and post your video in the comments below!Green Lantern opens in 3D on June 17th. Viral Marketing Green Lantern
“The Amazing Spider-Man 2” Viral Campaign’s Counts Down To Electro’s Arrival December 11, 2013December 11, 2013The first trailer for The Amazing Spider-Man 2 dropped last week, and at first glance there were no hidden links that appeared during the trailer’s 2:41 runtime. But that depends on what kind of resolution you are seeing it at. In the days after it was announced that Spider-Man would… Read More
“Transcendence” Quizzes You On Technology Dependance March 13, 2014Johnny Depp’s latest is the kind of movie that would seem ripe for viral marketing. Today, Warner Brothers launched a new site for the movie that offers a number of questions related to your technology habits. The quiz isn’t a long one, but it does offer some interesting insights. Hit… Read More
Avtr.com Updates October 16, 2009October 16, 2009When James Cameron’s “Avatar” released its first viral website weeks ago, I stated the only way the campaign could recoup the lost hype following Avatar Day was to be proactive about posting content. Since then, several updates have been made to avtr.com, and are worth a look for those interested in… Read More