Super 8 Clip #3 Has Direct Viral Connection Dan Koelsch, May 18, 2011 The FOX network has had the privilege of hosting preview clips for the upcoming Super 8 that center around the train crash at the beginning of the film. The clips have debuted each night during the 8pm show, with the fourth and last one premiering tonight during American Idol. We’ve shown you the past clips, and after the break, we’ll show you last night’s, which clearly features a major character in the film’s viral campaign. It’s not surprise that the clips are FOX exclusives as the film’s director and writer J.J. Abrams executive produces the FOX show Fringe. Before we get into the details, check out the clip below, which aired during GLEE. Notice the crash victim carefully.The clip shows the kids finding the mysterious cubes we’ve seen in the S8 Editing Room file footage, then coming across the truck that caused the train wreck. The kids recognize the man in the truck as “Dr. Woodward”, and as we speculated after seeing the first trailer, he clearly looks to be Josh Minker’s father. Take a look at a still from the teaser and a picture we got of Minker’s dad way back in December (other pictures followed, but this is the best one). In the scene, the good doctor tells the kids to keep their mouths shut or the government will come after them. Given the earlier clips we’ve seen, it looks like he was running from something, as the truck was going very fast. I can’t imagine he was trying to hit the train on purpose, but if he was trying to kill the monster/alien, that may have been his only way of doing it. The map he has clearly shows the train was coming from Area 51, which we already knew.Minker’s dad has played a major role in the viral campaign ARG for Paramount Pictures’ Super 8, a film about a creature that escapes a wrecked train and wreaks havoc on a small town in Ohio. In the story told so far, we follow Josh Minker as he learns about his estranged dad and his role in studying the alien and its technology (i.e. the cubes). For the full details on the film and viral campaign, check out our Super 8 Hub. ARGs & Campaigns Viral Marketing Viral Videos Josh MinkerSuper 8Trailer
Trailers Weekly: “Djinn,” “Friends with Kids,””Shut up and Play the Hits,” “Moonrise Kingdom,” “West of Memphis” January 14, 2012December 27, 2012Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week was a relatviely slow week in terms… Read More
Muse Launch Viral Campaign for The Resistance July 19, 2009Muse, seemingly everyone’s favorite British rock band at the moment, have launched a viral campaign for one of their songs off their album, entitled ‘The Resistance’. The song, United States of Eurasia, has been divided into snippets and put onto USB ports, which in turn have been hidden in Berlin,… Read More
‘X-Men: Apocalypse’ Launches Early Viral Marketing Campaign September 24, 2014September 24, 2014It is never too early to start a marketing campaign for a film like X-Men: Apocalypse. And 20th Century Fox is starting some very early marketing promotion for the upcoming film, which will be directed by Byran Singer, by launching two new viral marketing websites. The film is actually no… Read More