“Super 8” Standees Provide Links to Editing Room Clips Dan Koelsch, May 18, 2011 Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG. MovieViral reader Rick C. (@RixxDominator on Twitter) was the one to clue us into this latest development. At the end of the trailer shown inside the theater standee is a link to one of the clips on the S8 Editing Room site. It looks like this is the new key to unlocking clips on the site, where before blogs were getting mailings with the clips. The one Rick found was for Clip #57, and the link was clip57.standee.super8-movie.com, and the link provides a downloadable version of the clip, along with info on the person, time, and location of the link being found. I tried substituting other numbers in the link to no avail, so I’m interested to see what the links are for the other clips.Take a look at Rick’s pictures that show the link and standee here.Though the clip was unlocked yesterday, I still don’t see it on the Editing Room website as part of the video for some reason. Still, go check out your local theater and see if you can spot the link as it quickly comes up at the end (similar to the hidden images and links we’ve seen before).Check out our full coverage of the film and its viral campaign at our Super 8 Hub. Super 8 opens in theaters and IMAX on June 10th. ARGs & Campaigns Viral Marketing S8 Editing RoomSuper 8
Magnet Purchases “Europa Report” U.S. Distribution Rights: New Viral Content Coming? February 6, 2013February 6, 2013Every now and then, a viral campaign will start and then unexpectedly stop progressing, and then start up again, like Cobra Special Forces. Sometimes they just start and sit, for a very long time like the campaign for Sharlto Copley’s project, The Europa Report. The viral was discovered early last… Read More
A Shortened ‘Avengers’ Teaser Assembles On Yahoo! July 29, 2011In a surprising move, Paramount has released a condensed version of the final scene from Captain America: The First Avenger, along with a shortened cut of The Avengers teaser trailer that was shown following Captain America’s credits. While bootleg versions of the teaser have been circulating the net for a… Read More
Call Jonah Hill and He Just Might Babysit for You September 8, 2011September 8, 2011It’s hard to find a sitter now-a-days. You got to screen everyone just to be sure that you will see your kid when you come home. So why not trust Jonah Hill. Sure he may have some questionable babysitting methods, but don’t let that deter you, why not call him… Read More