“Super 8” Standees Provide Links to Editing Room Clips Dan Koelsch, May 18, 2011 Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG. MovieViral reader Rick C. (@RixxDominator on Twitter) was the one to clue us into this latest development. At the end of the trailer shown inside the theater standee is a link to one of the clips on the S8 Editing Room site. It looks like this is the new key to unlocking clips on the site, where before blogs were getting mailings with the clips. The one Rick found was for Clip #57, and the link was clip57.standee.super8-movie.com, and the link provides a downloadable version of the clip, along with info on the person, time, and location of the link being found. I tried substituting other numbers in the link to no avail, so I’m interested to see what the links are for the other clips.Take a look at Rick’s pictures that show the link and standee here.Though the clip was unlocked yesterday, I still don’t see it on the Editing Room website as part of the video for some reason. Still, go check out your local theater and see if you can spot the link as it quickly comes up at the end (similar to the hidden images and links we’ve seen before).Check out our full coverage of the film and its viral campaign at our Super 8 Hub. Super 8 opens in theaters and IMAX on June 10th. ARGs & Campaigns Viral Marketing S8 Editing RoomSuper 8
Final 3rd Part of TRON: Legacy Banner Revealed November 5, 2010November 5, 2010On Tuesday, the first of three posters were revealed that make up one big TRON: Legacy banner. After the second was released on Wednesday, the film’s Facebook claimed they would post the last poster once they reached 200,000 fans. While they are stil 20,000 off their goal, the UK page… Read More
David Lynch Needs You (And Your Money)! July 16, 2010July 16, 2010He may be a prolific producer, writer, and director, but David Lynch is not above asking strangers for money. He is hoping you can spare some change to help him fund his latest project. Lynch’s creative mind has brought such classics as Blue Velvet and Mulholland Drive to the silver… Read More
New Muppet Movie Details and Viral Video February 10, 2010February 10, 2010The Muppet Movie is one of my favorite movies of all time. While some of the later Muppets film lost the edge and humor of the first few, the characters have stayed with me (and the rest of the world) ever since. With the recent surge of viral videos from… Read More