“Thor” Press Kit Causes a Scare at Bus Stop Michael Lee, May 19, 2011May 19, 2011 Normally press kits are tools from studios given to bloggers, newspaper journalist, and even T.V. journalists to push whatever it is they will be releasing. It is also a great marketing tool. But when a press kit becomes a threat to our security, then it raises some high brows. Hit the jump to see how the latest Thor press kit caused quite a stir in one neighborhood.The images comes courtesy from our friends at Jalopnik. A briefcase-shaped press kit with the Acura logo clearly stamped onto it caused a bomb scare and an evacuation at a bus station in Ann Arbor, Mich. Apparently it was dropped off in a recycle bin just outside the offices of Automobile, where it was never picked up. The bin is located adjacent to a bus terminal where someone saw it and mistaken it for a bomb.Of course the police and bomb squad were brought in to investigate, but the situational was quickly defused when it was discovered that the kit was of no immediate threat to anyone.In that person’s defense, the kit did have detonate written on it and there were illustrations of explosions drawn in the middle of running children and what seems to be a government building. Also the word atomize was written below a flip switch.I am just a little disappointed that the caller didn’t even attempt to reanimate the scorpion and battle it, if he knew any better he would of reanimated the scorpion and used the top buttion as the one that does not detonate. Sadly the caller shouldn’t be expecting any messages coming from Nick Fury anytime soon. Viral Marketing Viral News Thor
S.H.I.E.L.D. Brings Recruitment Campaign to WonderCon! April 2, 2011A couple weeks ago, we reported that a viral campaign for Marvel Studios’ Thor began at C2E2 (Chicago Comics and Entertainment Expo). The secret government agency from the Marvel Universe, S.H.I.E.L.D., set up shop to begin recruiting agents. Today at WonderCon, S.H.I.E.L.D. showed up to recruit more potential agents. Read… Read More
“TRON: Legacy” Facebook App Allows You to Become Part of the Grid November 16, 2010November 16, 2010The TRON: Legacy Facebook page is allowing you to become a part of the Grid simply by taking a photo. To see how you to be part of the grid, hit the jump. Read More
NBC’s Hero Behind The Cape Contest January 7, 2011January 9, 2011NBC has been one of the television networks at the forefront of interactive marketing and social media. Thus, it should come to no surprise that their contest for the upcoming superhero show The Cape utilizes both Foursquare and Twitter, along with some outdoor viral. Get the details on how you… Read More