“The Dark Knight Rises” Viral Campaign Begins! Michael Lee, May 20, 2011May 20, 2011 Cue the Hans Zimmer Batman theme because not only do we have our first look at Bane, but The Dark Knight Rises Viral Campaign begins. And that means we will be hard at work keeping you up to date on all that is happening with the viral campaign. Hit the jump to see the new website and a full view of the new imageEarly this morning WB launched the official website for The Dark Knight Rises and upon entering the website you start to hear loud chanting. If you listen carefully you can make out the people chanting #thefirerises, which when posted on Twitter or Facebook reveals a hidden image pixel by pixel. The image revealed was an image of Bane (played by Tom Hardy).JoBlo was the first to come across this exciting news. According to Badassdigest, this is pretty much how The Dark Knight viral campaign started. Now the question is if it starts out the same will it end the same way as well? I personally think it should. It’s the best way to involve fans and reveal a little more about the movie without having any product placement involved.Bane does look badass and hopefully we will get to see more things like this in the coming weeks.Stay tuned! Viral Marketing The Dark Knight Rises
Does 3D Projection Mapping Have A Future In Film Marketing? April 25, 2011As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use… Read More
The Office Updates Webisode Site, Series to Premiere October 28th October 24, 2010A few weeks back, we reported on NBC’s announcement of the new The Office webisode series titled, “The 3rd Floor.” The series centers on a horror film that several members of Dunder Mifflin put together. A viral site for the project went live at the time of the announcement, but… Read More
“Legends of Alcatraz” Viral Has Begun January 24, 2012Last night was the second week of FOX’s new sci-fi mystery show Alcatraz, and if you were hoping that the J.J. Abrams-produced series would have a viral campaign, then you are in luck (even if it is blatantly sponsored by Ford). Get the latest details after the break. Read More
There is a youtube account named TheFireRises with 3 videos, one of them has a link to a facebook page of a group called TheFireRises, look that up guys! http://www.youtube.com/user/TheFireRises