“The Dark Knight Rises” Viral Campaign Begins! Michael Lee, May 20, 2011May 20, 2011 Cue the Hans Zimmer Batman theme because not only do we have our first look at Bane, but The Dark Knight Rises Viral Campaign begins. And that means we will be hard at work keeping you up to date on all that is happening with the viral campaign. Hit the jump to see the new website and a full view of the new imageEarly this morning WB launched the official website for The Dark Knight Rises and upon entering the website you start to hear loud chanting. If you listen carefully you can make out the people chanting #thefirerises, which when posted on Twitter or Facebook reveals a hidden image pixel by pixel. The image revealed was an image of Bane (played by Tom Hardy).JoBlo was the first to come across this exciting news. According to Badassdigest, this is pretty much how The Dark Knight viral campaign started. Now the question is if it starts out the same will it end the same way as well? I personally think it should. It’s the best way to involve fans and reveal a little more about the movie without having any product placement involved.Bane does look badass and hopefully we will get to see more things like this in the coming weeks.Stay tuned! Viral Marketing The Dark Knight Rises
“Real Steel” Trailer Debuts Online May 10, 2011We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Read More
J.J. Abrams Reveals New X-Wing In New ‘Star Wars Episode VII’ Video July 21, 2014July 21, 2014Star Wars and Omaze’s Force For Change campaign is now in its last week, and the two are working hard to promote it. We’ve already seen J.J. Abrams promote the campaign in a video that revealed some of the practical effects that will be seen Star Wars Episode VII, which… Read More
Viral Marketing FX Series “Lights Out” Wants You To Knock Out A Heavyweight January 4, 2011Basic cable is the new home for complex dramas, and FX looks to continue the trend with their boxing series Lights Out. The show follows heavyweight fighter Patrick ‘Lights’ Leary,” played by Holt McCallany, and FX has created a live-action online game where you can fight Leary. Check out the… Read More
There is a youtube account named TheFireRises with 3 videos, one of them has a link to a facebook page of a group called TheFireRises, look that up guys! http://www.youtube.com/user/TheFireRises