“The Dark Knight Rises” Viral Campaign Begins! Michael Lee, May 20, 2011May 20, 2011 Cue the Hans Zimmer Batman theme because not only do we have our first look at Bane, but The Dark Knight Rises Viral Campaign begins. And that means we will be hard at work keeping you up to date on all that is happening with the viral campaign. Hit the jump to see the new website and a full view of the new imageEarly this morning WB launched the official website for The Dark Knight Rises and upon entering the website you start to hear loud chanting. If you listen carefully you can make out the people chanting #thefirerises, which when posted on Twitter or Facebook reveals a hidden image pixel by pixel. The image revealed was an image of Bane (played by Tom Hardy).JoBlo was the first to come across this exciting news. According to Badassdigest, this is pretty much how The Dark Knight viral campaign started. Now the question is if it starts out the same will it end the same way as well? I personally think it should. It’s the best way to involve fans and reveal a little more about the movie without having any product placement involved.Bane does look badass and hopefully we will get to see more things like this in the coming weeks.Stay tuned! Viral Marketing The Dark Knight Rises
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More
Play The ‘Source Code’ Social Media Game March 10, 2011May 12, 2011Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken… Read More
Train Railings Turn To Lightsabers in Japan September 26, 2011To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after… Read More
There is a youtube account named TheFireRises with 3 videos, one of them has a link to a facebook page of a group called TheFireRises, look that up guys! http://www.youtube.com/user/TheFireRises