42 Entertainment Is NOT Working On “The Dark Knight Rises” Viral Campaign (Updated x2) Dan Koelsch, June 2, 2011June 3, 2011 UPDATE: Hit the jump to read an important update to this story!Briefly: While this may not come as a surprise (based on quality and Peter from /Film even mentioning it in a tweet yesterday), we have gotten confirmation from a source that choses to remain anonymous that 42 Entertainment will not being running the viral campaign for Warner Bros.’ The Dark Knight Rises. This will disappoint many fans who followed the viral marketing company’s exquisite execution of the “Why So Serious?” campaign for The Dark Knight. While the reason for the WB not chosing 42E for TDKR is unknown, my source tells me that the individuals who actually worked on the WSS campaign are no longer with 42 Entertainment, so that may have something to do with it. Will you still follow an ARG for the new Batman film if 42E isn’t behind it? 1pm PT – I was just contacted by someone who works with 42 Entertainment who tells me that all the major individuals (producers, writers, etc.) who worked on the Why So Serious campaign are in fact still with the company. Also, although 42E is not currently working on the TDKR campaign, Warner Bros. could still contact them later on. Given that the film isn’t set to release in theaters until July 20, 2012, the studio has some time to decide if they want work with 42E again.Update #2 – I just want to make it clear: Both of my sources confirm that 42 Entertainment is not working on anything for The Dark Knight Rises, but the possibility is still there for Warner Bros. to hire them. The only confirmed viral piece we’ve seen for the film was done in-house and probably would have little to no bearing on a new viral marketing plan. However, due to 42 Entertainment’s secrecy (The Dark Knight and Tron: Legacy aren’t even listened on the “our work” section of their official website), we may never get confirmation if they are brought on or not. Our only clue may be the quality and intricacy of the campaign. ARGs & Campaigns Viral Marketing 42 EntertainmentThe Dark Knight Rises
Happy Halloween From MovieViral! October 31, 2009October 31, 2009Everyone here at MovieViral wants to wish you all a very happy and safe Halloween. This great holiday is viral in itself if you really think about it. What better way to promote a film than to have kids and drunk college students dress up like one of your characters?… Read More
“The Amazing Spider-Man 2” Viral Site Wants The Webslinger To Pay For NYC Damages February 13, 2014February 13, 2014The Amazing Spider-Man 2 viral site has recently seen some major activity since debuting the EnemiesUnite site with their villains sizzle reel. Much of the Daily Bugle Tumblr site has been focused on reporting on characters directly tied to Spider-Man lore. But what about J. Jonah Jameson, the Editor-in-Chief for… Read More
Nickelodeon’s “Teenage Mutant Ninja Turtles” Viral Campaign Asks You To Choose Your Side July 12, 2012With the September 29th premiere of the CG-animated series “Teenage Mutant Ninja Turtles” fast approaching, Nickelodeon has decided that this week’s Comic Con be the best place and time to launch their new viral campaign. For details on the interactive game that puts you fighting with or against the turtles,… Read More
I’m pretty sure people would follow TDKR viral campaign if it was being made by 3 teenagers on Angelfire. Don’t know if too many people worry about the company behind it.
people who play arg love the 42e company they are one of the best so many people as you will see will jump on a campaign just for the fact that 42e is doing it
it’s my understanding that 42 Entertainment never acknowledges they’re working on anything viral until after it’s over with. if that’s the case, how do we know that they aren’t really behind it?p.s. i will follow this viral campaign regardless of who’s behind it. it’s The Dark Knight Rises!