Get Ready to Be “Green with Envy” Caleb Hamilton, May 23, 2011 Over the weekend, audiences who saw Pirates of the Caribbean: On Stranger Tides were shown a trailer for a film called Green with Envy starring Amy Adams and Jason Segel as a young couple who take a romantic trip to Hollywood for their anniversary. But all is not what it seems, and Green with Envy seems to be a cover for another movie. Find out more after the jump!This film appears to be a romantic comedy, but why would it be advertised with a Disney movie like Pirates? Before you read on, watch the trailer below which debuted on YouTube today: http://youtu.be/6CloKbXtD28 So, Green with Envy is really Disney’s The Muppets. Disney presented this trailer in an interesting way, usually fake or working titles are used during filming to conceal the identity of high profile films (Rory’s Choice=The Dark Knight). We’ll keep an eye on this to see if an expanded viral campaign starts (it seems it already has with the Facebook page being established), or if Disney will continue to market the Muppet’s return through viral videos.Here is a teaser poster for Green with Envy with a Muppet hidden in the image. Can you spot it? (Click for a larger version)Directed by James Bobin (Flight of the Conchords), Green with Envy The Muppets follows Walter, the world’s biggest Muppets fan (a Muppet puppet himself) and his friends Gary (Jason Segel) and Mary (Amy Adams), who must save Muppet Theater by getting the band back together, so to speak, to stage an “old-fashioned extravaganza.” The cast is full of great celebrity cameos and other appearances, including Lady Gaga, Chris Cooper, Rashida Jones, Zach Galifianakis, Ricky Gervais, Alan Arkin and Billy Crystal.The Muppets will hit the big screen this Thanksgiving! Viral Marketing Viral Videos DisneyGreen with EnvyThe MuppetsTrailer
Piranha 3D Sequel To Let Fans Choose a Celebrity To Get Eaten September 3, 2010Let’s get your first question out of the way. Yes, there will be a Piranha 3D sequel (Piranha 3D2?). Sure, the horror comedy has only made $20 million going into its third weekend in theaters, but that’s almost the film’s production cost, so the Weinstein Company must see potential for… Read More
Pacific Rim: Design Your Own Jaeger May 11, 2013May 11, 2013In Pacific Rim, gigantic sea monsters called Kaiju terrorize coastal populations from another dimension, so the world has to come together to design and build Jaegers, massive robots that can defeat the Kaiju. Now, Warner Bros. is letting you get in on the action yourself with their Jaeger Designer. Get… Read More
Sci-Fi Short “R’ha” Grabs Attention of Internet and Hollywood January 14, 2013January 14, 2013A few days ago, a video was posted to Vimeo that the Internet buzzing over the weekend. With over half a million views and universal praise, the response to the sci-fi short R´ha would be impressive on its own. Add in that the effects look Hollywood good and that it… Read More