Another You. Another Chance. “Another Earth”. Caleb Hamilton, May 29, 2011 A few weeks back, we reported on a Fringe ARG that allowed you to take a look into the alternate universe and find out how the other you lives their life in a limited capacity. Now Fox Searchlight is giving you a chance to actually meet and interact with the other you in a pretty cool way for their upcoming film Another Earth! When you head to the Another Earth website to meet the “other you”, the webcam (if you have one) on your computer will activate. You are shown a series of clips from the film, all the while, your webcam is recording your actions. Eventually, a video transmission from “Earth 2” is fed to your computer. You are asked to write a message for the other you and hold it up to your webcam. When the video feed stabilizes, the video your webcam recorded will play back as the “other you.” The other you will do the same with a message of what you should do to make your life better (I was told to “Work less. Play more.”). Afterwards you can share your experience with friends via Facebook and Twitter and then reconnect with the “other you” if you so choose.The synopsis of Another Earth is as follows:IN ANOTHER EARTH, RHODA WILLIAMS (BRIT MARLING), A BRIGHT YOUNG WOMAN ACCEPTED INTO MIT’S ASTROPHYSICS PROGRAM, ASPIRES TO EXPLORE THE COSMOS. A BRILLIANT COMPOSER, JOHN BURROUGHS (WILLIAM MAPOTHER), HAS JUST REACHED THE PINNACLE OF HIS PROFESSION AND IS ABOUT TO HAVE A SECOND CHILD.ON THE EVE OF THE DISCOVERY OF A DUPLICATE EARTH, TRAGEDY STRIKES AND THE LIVES OF THESE STRANGERS BECOME IRREVOCABLY INTERTWINED.Here’s the trailer:http://youtu.be/vJoXfTxOEuw?hd=1 It looks like Another Earth focuses more on the emotional side of the discovery of a duplicate Earth and how it affects the lives of the people on our Earth, instead of the science behind it, the way Fringe does. As you can see in the trailer, Rhoda kills this man’s entire family and then seemingly can’t come to tell him who she really is. This is definitely a very emotional, dramatic film and it’s already won the Alfred P. Sloan Feature Film Award at the Sundance Film Festival. Another Earth opens in theaters in the US on July 20th.Another Earth will receive a limited release on July 22nd. Viral Marketing Viral Videos Another EarthFox SearchlightViral video
MacGruber iPhone App and Viral Site April 24, 2010NBC’s Saturday Night Live has had trouble converting their popular recurring skits into quality (and profitable) films. You could even argue that Wayne’s World was their only true success story, and may be the only reason they kept trying. This summer, the producers of the show are trying to break… Read More
Viral Watch: Team Conan or Team Leno? Either Way, NBC is Dying January 12, 2010NBC has tried to embrace viral marketing by launching multiple campaigns for shows like The Office, Community, and even Late Night, but it seems that NBC is now shooting themselves in the foot. I’ll admit their not “launching” a campaign this time, but their recent handling of the Jay Leno-Conan… Read More
Viral Video: “Let’s Be Cops” Viral Marketing Handing Out Social Media Citations August 12, 2014August 12, 2014We spend a lot of hours on Facebook, Twitter, and Instagram, posting photos, liking status, and retweeting things. But sometimes we come across stupid posts, and ask ourselves, why isn’t there a “dislike” button, or “I hate this” button. While Facebook or any of the other social media platforms won’t… Read More