Isaiah Mustafa (The Old Spice Guy) is Luke Cage In Mysterious Trailer Dan Koelsch, May 29, 2011 The Daily Blam has found a promotional trailer for a superhero project, but the source is unknown. The video features Isaiah Mustafa, the actor best known as ‘The Old Spice Guy’ for his recent role in popular commercials and the well-received viral campaign for the Old Spice brand, as Marvel Comics’ Luke Cage. Get more details, and see the video, after the break.Obviously, the low production value has led bloggers, including myself, to assume this is just a fan made trailer. Mustafa himself may be behind this, as Marvel is looking to make a television show for film based on Cage, and Mustafa has actively campaigned for the role. However, nothing else about the production and purpose of the trailer is known, and Mustafa himself has been quiet on the subject, not even tweeting a hint of the video’s release in the past week.What do you think of Mustafa as Luke Cage? Does he fit the part? Do you think this video was made by Mustafa to drum up fan support and convince Marvel executives that he is the man for the job? He obviously knows viral marketing and has a fan base. Let us know your thoughts in the comments below. Fan Made Work Viral Marketing Viral News Viral Videos Isaiah MustafaLuke CageMarvelOld SpiceViral video
Comic-Con News Round-Up 3: “Iron Man 3”, A&E’s “Coma”, “Doctor Who”, “Star Trek”, and More! July 9, 2012In the days and weeks leading up to San Diego Comic-Con, we the press get bombarded with emails with press releases about events, panels, and other happenings in and around the convention. We’ve rounded up some of the more interesting ones twice before (here and here), and we are going… Read More
New Surrogates TV Spot September 2, 2009September 2, 2009With the release of Surrogates on September 25th, the advertising campaign is stepping up. We reported yesterday that a twitter account has been set up (@VSILabs) and they have recently made their first tweet directing you to the choose your surrogate on the website. Today we have some new footage… Read More
Operation Early Bird Leads to Early Screenings of “The Dark Knight Rises” Prologue December 9, 2011December 9, 2011Earlier this week, two mysterious CIA documents were “leaked” online. It was quickly revealed that these had something to do with The Dark Knight Rises. A third document, tweeted out yesterday by The Fire Rises, mentioned a black ops mission called “Operation Early Bird”. This lead to the discovery of… Read More