Isaiah Mustafa (The Old Spice Guy) is Luke Cage In Mysterious Trailer Dan Koelsch, May 29, 2011 The Daily Blam has found a promotional trailer for a superhero project, but the source is unknown. The video features Isaiah Mustafa, the actor best known as ‘The Old Spice Guy’ for his recent role in popular commercials and the well-received viral campaign for the Old Spice brand, as Marvel Comics’ Luke Cage. Get more details, and see the video, after the break.Obviously, the low production value has led bloggers, including myself, to assume this is just a fan made trailer. Mustafa himself may be behind this, as Marvel is looking to make a television show for film based on Cage, and Mustafa has actively campaigned for the role. However, nothing else about the production and purpose of the trailer is known, and Mustafa himself has been quiet on the subject, not even tweeting a hint of the video’s release in the past week.What do you think of Mustafa as Luke Cage? Does he fit the part? Do you think this video was made by Mustafa to drum up fan support and convince Marvel executives that he is the man for the job? He obviously knows viral marketing and has a fan base. Let us know your thoughts in the comments below. Fan Made Work Viral Marketing Viral News Viral Videos Isaiah MustafaLuke CageMarvelOld SpiceViral video
News Super Bowl Trailers: Super 8, Transformers, Thor, and Captain America February 6, 2011March 11, 2011In case you missed any of the commercials, we’ve rounded up all the ads for films shown over the first half of the Super Bowl, other than the Cowboys & Aliens spot. After the jump, watch the spots for Super 8, Transformers, Thor, and Captain America. Read More
Heavy Rain Viral: Week 2 Report – The Investigation Continues! February 6, 2010February 6, 2010As promised, I’m back with a report of Week 2 of Sony’s Heavy Rain “Four Days Challenge” viral. I can now officially say that I’ll be covering the next few weeks of the event as well, so expect updates on this each week until it ends. After the disappointing end… Read More
Alice: Sneak Peek at Tomorrow’s White Rabbit Takeover December 3, 2009December 3, 2009We first reported on the viral campaign for SyFy’s “Alice” yesterday, and now we have some behind the scenes photos from tonight as SyFy gets ready for their New York takeover in the morning. We also have a press release in which part of it describes the event in more… Read More