Isaiah Mustafa (The Old Spice Guy) is Luke Cage In Mysterious Trailer Dan Koelsch, May 29, 2011 The Daily Blam has found a promotional trailer for a superhero project, but the source is unknown. The video features Isaiah Mustafa, the actor best known as ‘The Old Spice Guy’ for his recent role in popular commercials and the well-received viral campaign for the Old Spice brand, as Marvel Comics’ Luke Cage. Get more details, and see the video, after the break.Obviously, the low production value has led bloggers, including myself, to assume this is just a fan made trailer. Mustafa himself may be behind this, as Marvel is looking to make a television show for film based on Cage, and Mustafa has actively campaigned for the role. However, nothing else about the production and purpose of the trailer is known, and Mustafa himself has been quiet on the subject, not even tweeting a hint of the video’s release in the past week.What do you think of Mustafa as Luke Cage? Does he fit the part? Do you think this video was made by Mustafa to drum up fan support and convince Marvel executives that he is the man for the job? He obviously knows viral marketing and has a fan base. Let us know your thoughts in the comments below. Fan Made Work Viral Marketing Viral News Viral Videos Isaiah MustafaLuke CageMarvelOld SpiceViral video
Your Favorite Film Sites Get Targeted as “You’re Next” Continues to Ramp Up The Fun August 15, 2013August 14, 2013The end of Summer movie season is still in full swing with a few select films still left on the docket – one of which being the highly-anticipated horror film, “You’re Next”, directed by Adam Wingard (“V/H/S”, “A Horrible Way To Die”). With it’s impending release, Lionsgate Films has begun… Read More
“Transformers: Age Of Extinction” Viral Marketing Wants To ‘Keep Earth Human’ May 22, 2014May 22, 2014Following the explosive second trailer for Michael Bay’s Transformers: Age Of Extinction, Paramount Pictures has unveiled their latest push for the Transformers Are Dangerous viral marketing campaign. The first aspects of the Transformers Are Dangerous viral marketing campaign was actually revealed in the first trailer back in March, when a… Read More
Fan-Made “Hunger Games” ARG Launches June 14, 2011June 16, 2011A few days ago, we posted an article about what looked to be an official ARG for the upcoming film The Hunger Games, which comes out next year. We deleted the article after a Lionsgate rep told us that it was not official and possibly a scam to collect user… Read More