The #Super8Secret Revealed! Dan Koelsch, June 7, 2011June 7, 2011 Last Thursday, a new viral website popped up for J.J. Abrams’ sci-fi film Super 8 that begged the question, “What is the #Super8Secret?” With the film already shrouded in mystery, this seems like an odd addition to the viral campaign, but we waited impatiently until the secret was rumored to be revealed today at Noon Pacific time. Fortunately, that rumor was true. The secret is that there will be screenings across the nation tomorrow hosted by film blogs and possibly other entities. We’ve so far heard about one in Austin from AICN, one in San Francisco, and one in Los Angeles from FirstShowing and /Film. I’m sure there are more, so check out Super8Secret.com, enter the password MINT (whenever the site is back up and running; it looks to be on hold for now), and see where you can go to a screening! ARGs & Campaigns Viral Marketing Super 8Super 8 Secret
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More
MTV Movie Award Nominees Include District 9, Paranormal Activity, Sherlock Holmes, Avatar and More May 27, 2010May 27, 2010All those people that demanded Paranormal Activity to be released in theaters are called back into action again: Katie could use your help in winning an MTV Movie Award. As for the District 9 fans, Sharlto could get some help as well for the same award. Find out how to… Read More
“Elysium” Viral Campaign Reboots at Comic-Con July 12, 2012April 25, 2013It looks like the viral marketing for Elysium is sticking strictly to Comic-Cons. The futuristic interplanetary border patrol from Columbia Pictures had a small presence at last year’s convention, and they are back again, but this time they have definitely gone bigger. Get the details after the break. Read More