The #Super8Secret Revealed! Dan Koelsch, June 7, 2011June 7, 2011 Last Thursday, a new viral website popped up for J.J. Abrams’ sci-fi film Super 8 that begged the question, “What is the #Super8Secret?” With the film already shrouded in mystery, this seems like an odd addition to the viral campaign, but we waited impatiently until the secret was rumored to be revealed today at Noon Pacific time. Fortunately, that rumor was true. The secret is that there will be screenings across the nation tomorrow hosted by film blogs and possibly other entities. We’ve so far heard about one in Austin from AICN, one in San Francisco, and one in Los Angeles from FirstShowing and /Film. I’m sure there are more, so check out Super8Secret.com, enter the password MINT (whenever the site is back up and running; it looks to be on hold for now), and see where you can go to a screening! ARGs & Campaigns Viral Marketing Super 8Super 8 Secret
Freddy Krueger Wants His MTV (Again!) March 23, 2010March 23, 2010Gather ’round kids. I have a story to tell you. You may not believe this, but a long, long time ago, there were these things called “Music Videos”, and they could be seen all around the world on a station called MTV. I know, I know, “shut up Scott! MTV… Read More
Universal Preempts Its Own Premiere, Releases “Jurassic World” Trailer Early November 25, 2014The park is open—early! In a curious move, Universal Pictures has officially released the first full trailer for next summer’s Jurassic World two days before it’s heavily-promoted premiere during NFL football on Thanksgiving evening. Hit the jump to watch the trailer for yourself, and see why making a new dinosaur… Read More
Check Out This Modernized Tron Trailer March 30, 2010March 30, 2010If you’ve ever watched a trailer from say 1990 or before, you know how horribly boring and wordy they are. Fortunately, with the much-anticipated Tron Legacy coming out this year, YouTuber Chris Drew has created a modern trailer for the original 1982 hit. It’s really well done, full of action… Read More