DC Entertainment Launches “Green Lantern” App Caleb Hamilton, June 10, 2011 We’re a week away from Warner Bros. release of Green Lantern, and this week DC Entertainment announced the launch of an app based on best-selling DC Comics super hero and timed to the release of the film. Hit the jump for more details!The Green Lantern app is your destination for all things Green Lantern. You’ll be able to read over 200 Green Lantern comics, including GREEN LANTERN: Secret Origin by Geoff Johns and Ivan Reis. New comics will be added every week for your reading pleasure. The app also contains the latest trailers for the theatrical release of the Green Lantern movie.It also features the following:Previews of other exciting GREEN LANTERN releases, like the animated GREEN LANTERN: EMERALD KNIGHTS and the video game GREEN LANTERN: RISE OF THE MANHUNTERS.Featured Sections include, New To GREEN LANTERN? Start Here!, We Are The Corps! and His Darkest Days, all of which include essential reading for fans new to GREEN LANTERN comic books.Key first appearances of Green Lantern Corps members such as Kilowog, Tomar Re, and Sinestro.Comic Store Locator, to find your favorite GREEN LANTERN comics in print.The App is available now, for free, on all iOS mobile devices. Be sure to check out Green Lantern in 3D on June 17th! Viral Marketing AppDC EntertainmentGreen LanterniTunesWarner Bros
Super 8 Viral: Rocket Poppeteers Sends Letters To Prospective Astronauts July 15, 2010July 15, 2010So far the Super 8 viral campaign has been all about the details. For instance, if you were one of the smart ones who took the newspaper page seriously, then you were rewarded today with a gift. What am I talking about? Find out after the break. Read More
Cause All Kinds Of Mayhem & Destruction With The New App For “The Expendables 2” July 27, 2012July 27, 2012Its not to often studios offer fans the chance to be part of a mega blockbuster actioner like The Expendables 2, but Lionsgate is giving their fans a chance. Okay, not really, the film completed production a couple of months back, but the studio is still giving you a chance… Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More