DC Entertainment Launches “Green Lantern” App Caleb Hamilton, June 10, 2011 We’re a week away from Warner Bros. release of Green Lantern, and this week DC Entertainment announced the launch of an app based on best-selling DC Comics super hero and timed to the release of the film. Hit the jump for more details!The Green Lantern app is your destination for all things Green Lantern. You’ll be able to read over 200 Green Lantern comics, including GREEN LANTERN: Secret Origin by Geoff Johns and Ivan Reis. New comics will be added every week for your reading pleasure. The app also contains the latest trailers for the theatrical release of the Green Lantern movie.It also features the following:Previews of other exciting GREEN LANTERN releases, like the animated GREEN LANTERN: EMERALD KNIGHTS and the video game GREEN LANTERN: RISE OF THE MANHUNTERS.Featured Sections include, New To GREEN LANTERN? Start Here!, We Are The Corps! and His Darkest Days, all of which include essential reading for fans new to GREEN LANTERN comic books.Key first appearances of Green Lantern Corps members such as Kilowog, Tomar Re, and Sinestro.Comic Store Locator, to find your favorite GREEN LANTERN comics in print.The App is available now, for free, on all iOS mobile devices. Be sure to check out Green Lantern in 3D on June 17th! Viral Marketing AppDC EntertainmentGreen LanterniTunesWarner Bros
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More
The Lost Underground Art Project December 3, 2009We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement… Read More
Tron Legacy: Encom Badges Arrive, New Site For Employees March 17, 2010December 3, 2010We reported a week ago that a new site viral site for Tron Legacy, ArcadeAid.com, allowed you to create an Encom International badge upon completion of a pretty fun-but-tough game. Today, participants have been receiving their badges and it’s lead us to a new website for Encom employees only. More… Read More