DC Entertainment Launches “Green Lantern” App Caleb Hamilton, June 10, 2011 We’re a week away from Warner Bros. release of Green Lantern, and this week DC Entertainment announced the launch of an app based on best-selling DC Comics super hero and timed to the release of the film. Hit the jump for more details!The Green Lantern app is your destination for all things Green Lantern. You’ll be able to read over 200 Green Lantern comics, including GREEN LANTERN: Secret Origin by Geoff Johns and Ivan Reis. New comics will be added every week for your reading pleasure. The app also contains the latest trailers for the theatrical release of the Green Lantern movie.It also features the following:Previews of other exciting GREEN LANTERN releases, like the animated GREEN LANTERN: EMERALD KNIGHTS and the video game GREEN LANTERN: RISE OF THE MANHUNTERS.Featured Sections include, New To GREEN LANTERN? Start Here!, We Are The Corps! and His Darkest Days, all of which include essential reading for fans new to GREEN LANTERN comic books.Key first appearances of Green Lantern Corps members such as Kilowog, Tomar Re, and Sinestro.Comic Store Locator, to find your favorite GREEN LANTERN comics in print.The App is available now, for free, on all iOS mobile devices. Be sure to check out Green Lantern in 3D on June 17th! Viral Marketing AppDC EntertainmentGreen LanterniTunesWarner Bros
ARGs & Campaigns Flynn Lives: End of Line For The “TRON: Legacy” Viral Campaign December 8, 2010October 18, 2011So you might be aware of this thing called TRON: Legacy that has been steamrolling its way through entertainment culture with resounding hype heard ‘round the world. You may not know just how deep the hype rabbit-hole goes, though. Today is the proof in the electroluminescent pudding: hundreds of people… Read More
“They’re Here,” and They Have Been For a While October 9, 2010The countdown for “They’re Here” ended tonight and the wait is finally over. So, what was it; An independent film about aliens invading earth? A cool promotion for an upcoming Hollywood blockbuster? Nope. It was something even better. Find out and watch the movie after the break. Read More
Alan’s Insanity Expressed On New “The Hangover Part III” Tumblr April 17, 2013April 17, 2013While there have been some great tumblr sites that were used for some viral marketing campaigns, there are a few that feel like they are last ditch efforts from the digital marketing department. Take for instance the latest tumblr for The Hangover Part III, set up by the WB team…. Read More