Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website Dan Koelsch, June 16, 2011August 1, 2011 While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another gaming convention. After the break, get the details on what they were giving out at E3 and what new website was discovered. The film takes place in the future where robots take the place of people in the sport of boxing. The viral campaign for the film has focused on the World Robot Boxing (WRB) league, and this new development is no different. Girls at E3 were handing out WRB trading cards wrapped in WRB t-shirts. Check out some photos below, and see more at FirstShowing.net, who broke the story. The cards also link to the new viral website for the film, called Design for Chaos, which is really a subpage of the WRB website. On this page you can create your own robot fighter, including name, icon, and paint job. Below is my example, Furious George, who I tried to make into a robotic Captain America. Hopefully we actually get to do something with these designs, such as play a game or help create some sort of animation.Real Steel is directed by Shawn Levy and stars Hugh Jackman as a washed-up boxer who must train an old sparing robot to become a contender. The film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing E3Real SteelWRB
Marvel’s “The Avengers” Makes Advertising Push With New Poster and Trailer February 29, 2012February 29, 2012What might be this summer’s biggest blockbuster, Marvel’s The Avengers, opens in just over 2 months, but the marketing push has been limited considering it’s scope (and budget). Now, we finally have a non-teaser theatrical poster (released yesterday) and a trailer (released this morning) that shows off a lot more… Read More
2012 Viral: Preservation Lists and Charlie Frost Ads August 4, 2009August 6, 2009Sony has launched a new website called 2012preservationlist.net, where they ask you, “What Would You Take With You in 2012?”. It makes sense that someone should start coming up with a list of artwork worth preserving after the world is destroyed. The site has four sections: Film, Art, Literature, and… Read More
What Is It? No Really, That’s The Name Of The Video September 11, 2010September 11, 2010One of the coolest, and yet, at the same time, most annoying things, is looking at something for a long period of time, because you think something is there, or better yet, because you’re told something is there. That is exactly what is going on with what you are about… Read More