The “Super 8” ARG Isn’t Over! Dan Koelsch, June 19, 2011 Despite what seemed like a definitive ending (which led us to reviewing the whole thing), the Super 8 viral campaign is still going strong. We just got a new post on the Revalistic website that teases more updates to come. Get the details after the break. When we last left off, Josh had found his father’s grave in Lillian, Ohio. He vowed not to stop learning more, and it looks like he’s following through. Below is his last message on Revalistic.There was nothing else in the grave, no body. I’ll scan the full letter when I can. But now I know why he left me this cube and what he wants me to do. This was never about energy. There is another one.So, Josh turns gravedigger to satisfy his hunger for knowledge, and he finds a note from his dad. He posts the images below, which show the first page of the note as well as the container the note was in. You should notice “Joe . L” written on the box, which of course references Joe Lamb, the main character in the movie. How Dr. Woodward got the box from Joe is unknown. The note goes into detail on the creature, so we’ll keep an eye out for the rest of the pages. Super 8 is in theaters now. Follow our coverage of the film and its viral campaign on our Super 8 Hub.Thanks to Cody for the heads up on this update! ARGs & Campaigns Viral Marketing Josh MinkerSuper 8
Rocket Poppeteers Tweets Comic-Con Updates July 23, 2010October 18, 2010One of the things that Dan had mentioned he missed while in the streets of San Diego, was an ice cream truck belonging to Rocketpoppeteers. Well, with the help of a new Twitter account, you don’t have to miss them again. In addition to listing out their stops, they have… Read More
Exclusive Crazies Comic Book Review February 17, 2010October 18, 2011Most films that have viral campaigns do so because there is so much backstory worth exploring, yet they cannot waste time (and pacing) in the film to flesh it all out. The Crazies falls into that category, as the events leading up to the outbreak are glossed over in favor… Read More
Confused by the 2012 Viral? Sony Creates an Official Guide October 23, 2009Once again Unfiction pulls through with another update for the 2012 viral campaign. The campaign has taken a big turn in past few months. With several new websites, storylines, characters, and activities, it can be tough to keep up and make sense of it all. The marketing team for the… Read More
It isn’t really unknown how he would have gotten the box from Joe Lamb; as science teacher, he confiscated many of the students belongings, and put them in the ‘dungeon’