The “Super 8” ARG Isn’t Over! Dan Koelsch, June 19, 2011 Despite what seemed like a definitive ending (which led us to reviewing the whole thing), the Super 8 viral campaign is still going strong. We just got a new post on the Revalistic website that teases more updates to come. Get the details after the break. When we last left off, Josh had found his father’s grave in Lillian, Ohio. He vowed not to stop learning more, and it looks like he’s following through. Below is his last message on Revalistic.There was nothing else in the grave, no body. I’ll scan the full letter when I can. But now I know why he left me this cube and what he wants me to do. This was never about energy. There is another one.So, Josh turns gravedigger to satisfy his hunger for knowledge, and he finds a note from his dad. He posts the images below, which show the first page of the note as well as the container the note was in. You should notice “Joe . L” written on the box, which of course references Joe Lamb, the main character in the movie. How Dr. Woodward got the box from Joe is unknown. The note goes into detail on the creature, so we’ll keep an eye out for the rest of the pages. Super 8 is in theaters now. Follow our coverage of the film and its viral campaign on our Super 8 Hub.Thanks to Cody for the heads up on this update! ARGs & Campaigns Viral Marketing Josh MinkerSuper 8
Viral Video: Big Men Don’t Feel Pain December 30, 2009December 30, 2009Thanks to Current, we have a pretty funny video from the Rotten Tomatoes Show about how large guys (usually antagonists) never feel pain in movies, as you might have noticed in the new Sherlock Holmes film. Take a look: Read More
Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights September 9, 2011September 9, 2011Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the… Read More
“The Walking Dead” Uses Viral Marketing Zombies To Prank NYC February 6, 2014February 6, 2014First it was the psychic in the coffee shop, then it was the demon baby terrorizing bystanders, now in anticipation of The Walking Dead coming back, the folks over at AMC prepared a frightful surprise for the citizens of New York City. Looks as though unsuspecting pedestrians have had run-ins… Read More
It isn’t really unknown how he would have gotten the box from Joe Lamb; as science teacher, he confiscated many of the students belongings, and put them in the ‘dungeon’