How To Ruin A Viral (Part 2): Mess Up Dan Koelsch, June 3, 2009July 18, 2010 District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went over 6 months without updating ANY of their viral sites. They set up this vast viral world and then abandon it for half a year. Maybe it was the economy, maybe they thought they started too soon, who knows. What matters is, people weren’t happy. Even when they start their viral campaign back up, Sony can’t win. Sony created a Twitter account on May 11th for the site mnuspreadslies.com. Seems reasonable enough, except that the name for the account holder was ‘Christopher’. The main alien behind the site was named George, so at first I, like many, though Christopher was another staff member (aka an alien) for the site. But as the weeks followed and Christopher tweeted more, it became clear that he was claiming to write blog posts on the site that had George as the author. Then Sony suddenly changed the author on all the posts to Christopher, likely as a way to cover their tracks, but they forgot something…to change the actual posts. Within many of the posts, the author would sign off as George, and that name is still there. The obvious explanation is that Sony has just f*cked up and is poor at covering their tracks. However, there are still questions. Why did Sony change the name? Are they really that careless? One, albeit far-off, explanation is that this is actually part of the viral. Somehow, Multi-National United has planted this “Christopher” to replace George, as a spy or something. It could even be a Marcus Wright (Terminator Salvation) scenario. This seems highly unlikely, as there hasn’t even been a whiff of a hint that this is the case. Just seems like reaching to stay oblivious to the obvious truth: Sony messed up. District 9 releases August 14th. See our District 9 page for more details. Editorials Features Viral Marketing District 9MNU Spreads Lies
“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign February 26, 2013Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour… Read More
Nicorette Ad Re-Enacts Classic Movie Scenes April 9, 2010April 9, 2010Nicorette has a new commercial where they recreate famous movie scenes that include cigarettes. Only they replace the cigarettes with their Inhalator, which is meant to give nicotine to smokers in a way they are familiar with. Does it work in making it look cool? Watch after the break and… Read More
Infographic: Wolverine’s Costume Evolution July 23, 2013July 22, 2013This Friday, The Wolverine slashes its way into theaters. The Marvel character has a storied past that has put him into many different outfits. Hit the jump to see all the various costumes worn by Logan. Read More