JK Rowling Announces A Harry Potter “Unique Online Reading Experience” Dan Koelsch, June 23, 2011 The time is finally here. JK Rowling has announced what her Pottermore project is, and it may not be what you expect. She describes it as a “unique online reading experience” that presents the same story of Harry Potter, but with a twist. Watch the announcement after the break.As you can see, Rowling is a bit vague on exactly how this interactive adventure how it will work, but we do know that participating in it will give you more insight into the world of Harry Potter thanks to Rowling providing information she has kept back. The “experience” starts in October, but the website says to come back on July 31st to learn how you can be one of the select few to join in early. Rowling gives the clue to “follow the owl”, which might relate to the owl featured on the Pottermore website. We’ll provide an update when we know more.Until then, we recommend that you sign up for Pottermore and look around. Check out Mashable for some pictures of the website, which we now know Rowling created in partnership with Sony. Tell us what you think of Pottermore now that we (kind of) know what it is! Viral Marketing Viral Videos Harry PotterInteractivePottermore
Angry Birds Teams Up With “Rio” January 31, 2011On April 15th, 20th Century Fox and Blue Sky Studios will be bringing you the animated film Rio, about a rare bird that gets sent to Rio de Janiero to mate. As a clever cross-promotion, Rovio’s popular Angry Birds game for mobile devices will get a Rio version in March…. Read More
Tron Legacy: Viral Updates From Flynn Lives Forum April 11, 2010December 3, 2010While we haven’t had any big viral news for Tron Legacy since the Encom Press Conference, aka Operation Tron, there have been a few smaller updates to the viral sites that may lead to something bigger. Check out the details after the jump. Read More
Making Augmented Reality a Marketing Success December 7, 2009December 7, 2009You might not have noticed, but augmented reality is growing at a rapid pace when it comes to the bleeding edge of technology. As such, advertising companies are trying to keep up, trying to be cool hip young kids. But, they need to watch out, because with new technology there… Read More
Follow the owl also means here to click on the shadow of the owl that flies overhead at the end of the video to be redirected to the Pottermore website lol