JK Rowling Announces A Harry Potter “Unique Online Reading Experience” Dan Koelsch, June 23, 2011 The time is finally here. JK Rowling has announced what her Pottermore project is, and it may not be what you expect. She describes it as a “unique online reading experience” that presents the same story of Harry Potter, but with a twist. Watch the announcement after the break.As you can see, Rowling is a bit vague on exactly how this interactive adventure how it will work, but we do know that participating in it will give you more insight into the world of Harry Potter thanks to Rowling providing information she has kept back. The “experience” starts in October, but the website says to come back on July 31st to learn how you can be one of the select few to join in early. Rowling gives the clue to “follow the owl”, which might relate to the owl featured on the Pottermore website. We’ll provide an update when we know more.Until then, we recommend that you sign up for Pottermore and look around. Check out Mashable for some pictures of the website, which we now know Rowling created in partnership with Sony. Tell us what you think of Pottermore now that we (kind of) know what it is! Viral Marketing Viral Videos Harry PotterInteractivePottermore
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“Oldboy” Viral Campaign Wants You To Eat The Clues October 12, 2013Cookie monster coined the famous phrase, “om nom nom nom,” and now the people behind the Oldboy viral campaign want you to do just that. Except it won’t be on cookies. In the film Josh Brolin‘s character is imprisoned for 20 years for unknown reasons. As a “pet” he is… Read More
Another “The Social Network” Parody: Twitter Movie Trailer August 13, 2010August 13, 2010We’ve already seen YouTube version, so it was only a matter of time before we saw a Twitter parody of David Fincher’s The Social Network. The video is made by Indy Mogul in collaboration with Barely Political’s Mark Douglas. I actually find this to be pretty funny, but like the… Read More
Follow the owl also means here to click on the shadow of the owl that flies overhead at the end of the video to be redirected to the Pottermore website lol