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The Latest Viral News for Films and Beyond!

JK Rowling Announces A Harry Potter “Unique Online Reading Experience”

Dan Koelsch, June 23, 2011

The time is finally here. JK Rowling has announced what her Pottermore project is, and it may not be what you expect. She describes it as a “unique online reading experience” that presents the same story of Harry Potter, but with a twist. Watch the announcement after the break.


As you can see, Rowling is a bit vague on exactly how this interactive adventure how it will work, but we do know that participating in it will give you more insight into the world of Harry Potter thanks to Rowling providing information she has kept back. The “experience” starts in October, but the website says to come back on July 31st to learn how you can be one of the select few to join in early. Rowling gives the clue to “follow the owl”, which might relate to the owl featured on the Pottermore website. We’ll provide an update when we know more.

Until then, we recommend that you sign up for Pottermore and look around. Check out Mashable for some pictures of the website, which we now know Rowling created in partnership with Sony. Tell us what you think of Pottermore now that we (kind of) know what it is!

Viral Marketing Viral Videos Harry PotterInteractivePottermore

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Comments (4)

  1. Pingback: J.K. Rowling’s “Pottermore” Revealed! [Updated] | MovieViral
  2. Kristopher Stoltz says:
    June 24, 2011 at 12:29 am

    Following the owl bit is clever, since in the harry potter world it’s a means of sending mail.

  3. CalebH says:
    June 24, 2011 at 2:47 am

    Follow the owl also means here to click on the shadow of the owl that flies overhead at the end of the video to be redirected to the Pottermore website lol

  4. Jon Beer says:
    June 26, 2011 at 2:12 am

    I think it has to do with the O.W.L.s she gave on her site years ago.

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