“Covert Affairs” Tweetcast Puts Twitter Users To the Test Nick Butler, June 29, 2011 USA Network is letting Twitter users engage and follow a “Tweetcast” for the television series Covert Affairs. Players can view photos, documents, and videos uncovered by CIA operatives working a mission in Budapest. The show’s character Auggie Andersen acts as a middle man between the players and the operatives in in Budapest. Though most of it is observing the story as it develops, there are some interactive elements to it as well. More after the break. The Tweetcast started June 1st and will run until July 12th, setting the stage for that weeks episode of Covert Affairs. Luckily, USA Network has set up a website where you can catch up by watching mission recaps. Just go here to learn more about the campaign and to start playing. Covert Affairs airs on USA Network Thursday nights at 9PM Est. [Source: ARGN] ARGs & Campaigns Viral Marketing Covert AffairsTweetcastUSA Network
“Super 8” Theater Standee Plays Trailer Inside May 10, 2011 Briefly: Peter at /Film discovered a really cool theater standee for Super 8 that actually plays the trailer when you look inside the “8” on the side. See his video showing it in action here. Pretty nifty, though I’m not sure how many people walking by would even notice the… Read More
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012 We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More
Funny or Die Introduces Its Hilarious 1986 TV Lineup January 10, 2012January 10, 2012 When Adam McKay and Will Ferrell created Funny or Die, no one thought that it would have taken off the way that it did. From a humble video about a drunk landlord baby starring its two creators to Don Cheadle planning as a sociopathic Captain Planet, the comedic website aims… Read More