“Covert Affairs” Tweetcast Puts Twitter Users To the Test Nick Butler, June 29, 2011 USA Network is letting Twitter users engage and follow a “Tweetcast” for the television series Covert Affairs. Players can view photos, documents, and videos uncovered by CIA operatives working a mission in Budapest. The show’s character Auggie Andersen acts as a middle man between the players and the operatives in in Budapest. Though most of it is observing the story as it develops, there are some interactive elements to it as well. More after the break. The Tweetcast started June 1st and will run until July 12th, setting the stage for that weeks episode of Covert Affairs. Luckily, USA Network has set up a website where you can catch up by watching mission recaps. Just go here to learn more about the campaign and to start playing.Covert Affairs airs on USA Network Thursday nights at 9PM Est.[Source: ARGN] ARGs & Campaigns Viral Marketing Covert AffairsTweetcastUSA Network
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More
Marvel Offers Free First Issue of “Avengers” Prelude Comic February 8, 2012February 8, 2012Marvel Comics is aiming to bridge the gap between Captain America: The First Avenger and The Avengers with a tie-in mini-series. On Sunday, they released the first issue of Marvel’s The Avengers Prelude: Fury’s Big Week. After the break, find out more about this series as well as get a… Read More
Tron Legacy: What You Get For Playing The Game February 24, 2010December 1, 2010Right now cities around the world have locations in arcades where you can get a code for the new Tron Legacy Flynn Lives ARG. The question is, what is the experience like, and what exactly do you get? Luckily we have a play-by-play by a player (or “operative”) who got… Read More