“Zookeeper” Tries To Become a Meme Dan Koelsch, July 6, 2011 Columbia Pictures’ comedy Zookeeper opens in theaters this Friday, and the studio has tried something a little different to gain some buzz for the Kevin James-starring film. They have an entire website on the Cheezburger network. Get the details after the break. The Cheezburger network of humor sites is one of the most vast networks on the web, encompassing such websites as (of course) I Can Has Cheezburger?, Memebase, Failblog, The Daily What, and much more. There is possibly no better source for internet memes than Cheezburger, and Zookeeper looks to tap into that fanbase.The sponsored website, called Prowl, and it follows in the same format as the rest of the network. There are old viral videos, image macros featuring characters from the film (the animals talk), and of course the film’s trailer. Altogether, the site isn’t really that funny, especially since we don’t know the characters enough for the image macros to make much sense.The film has been likened to a Night at the Museum knock off mixed with a little Dr. Doolittle, and I imagine the concept was pitched to the studio as such. The film already hasn’t had much positive buzz (the most liked comment on Sony’s YouTube posting of the trailer is “This is going to suck.”), so I don’t think this is going to help much.What do you think of the promoted Cheezburger site? Are you excited at all for this film? Let us know in the comments below. Viral Marketing CheezburgerColumbia PicturesSonyZookeeper
TRON: Legacy Comic-Con Footage Leaked July 23, 2010July 24, 2010I’m sure Disney is going to pull this within the hour, so I’m going to keep this short and sweat. The eight minutes of TRON: Legacy footage that was shown at Comic-Con has (finally) made its way onto YouTube. After the jump watch the shaky-handheld-but-watchable video after the break. Read More
Watch Commercial for The Incredible Burt Wonderstone’s Las Vegas Act March 8, 2013March 8, 2013The upcoming comedy The Incredible Burt Wonderstone is about a Las Vegas magician, played by Steve Carrell, who is threatened when a street magician, played by Jim Carrey, steals his spotlight. Warner Bros. has made a parody commercial for Burt Wonderstone’s Vegas act at Bally’s Las Vegas Hotel and Casino…. Read More
Tron Legacy Trailer to Premiere Online Next Week March 5, 2010March 5, 2010In what’s becoming our daily Tron Legacy update, MTV has confirmed that the much anticipated first trailer (not including test footage from last year) to the film will be debuting online next week. Many thought it would be this week, thanks in part to four images from the trailer being… Read More