“Zookeeper” Tries To Become a Meme Dan Koelsch, July 6, 2011 Columbia Pictures’ comedy Zookeeper opens in theaters this Friday, and the studio has tried something a little different to gain some buzz for the Kevin James-starring film. They have an entire website on the Cheezburger network. Get the details after the break. The Cheezburger network of humor sites is one of the most vast networks on the web, encompassing such websites as (of course) I Can Has Cheezburger?, Memebase, Failblog, The Daily What, and much more. There is possibly no better source for internet memes than Cheezburger, and Zookeeper looks to tap into that fanbase.The sponsored website, called Prowl, and it follows in the same format as the rest of the network. There are old viral videos, image macros featuring characters from the film (the animals talk), and of course the film’s trailer. Altogether, the site isn’t really that funny, especially since we don’t know the characters enough for the image macros to make much sense.The film has been likened to a Night at the Museum knock off mixed with a little Dr. Doolittle, and I imagine the concept was pitched to the studio as such. The film already hasn’t had much positive buzz (the most liked comment on Sony’s YouTube posting of the trailer is “This is going to suck.”), so I don’t think this is going to help much.What do you think of the promoted Cheezburger site? Are you excited at all for this film? Let us know in the comments below. Viral Marketing CheezburgerColumbia PicturesSonyZookeeper
“TRON: Legacy” News Round-Up: Featurettes, Advanced Screenings, & Flynn’s Arcade Comes To London December 1, 2010December 1, 2010Yesterday was TRON Tuesday again, but instead of something really interesting, we just got three featurettes for the film. Also, Norelco joins the long list of companies cross-promoting with TRON: Legacy, and a Flynn’s Arcade opens up in London. Details and videos after the break. Read More
Salt: Day X Exists Mission 4 Now Live June 9, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to hack into a file being exchanged by Day X agents. This week, you’ll have… Read More
Viral Video of the Week: Jack Bauer Interrogates Santa December 20, 2009December 19, 2009Every week, we at MovieViral post our favorite movie or television related viral video from the past seven days. This week, the video is very appropriate for the this time of the year. The video, embedded below, is part of a digital Christmas card from Rebel Virals, a viral marketing… Read More