Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Zookeeper” Tries To Become a Meme

Dan Koelsch, July 6, 2011

Columbia Pictures’ comedy Zookeeper opens in theaters this Friday, and the studio has tried something a little different to gain some buzz for the Kevin James-starring film. They have an entire website on the Cheezburger network. Get the details after the break.


The Cheezburger network of humor sites is one of the most vast networks on the web, encompassing such websites as (of course) I Can Has Cheezburger?, Memebase, Failblog, The Daily What, and much more. There is possibly no better source for internet memes than Cheezburger, and Zookeeper looks to tap into that fanbase.

The sponsored website, called Prowl, and it follows in the same format as the rest of the network. There are old viral videos, image macros featuring characters from the film (the animals talk), and of course the film’s trailer. Altogether, the site isn’t really that funny, especially since we don’t know the characters enough for the image macros to make much sense.

The film has been likened to a Night at the Museum knock off mixed with a little Dr. Doolittle, and I imagine the concept was pitched to the studio as such. The film already hasn’t had much positive buzz (the most liked comment on Sony’s YouTube posting of the trailer is “This is going to suck.”), so I don’t think this is going to help much.

What do you think of the promoted Cheezburger site? Are you excited at all for this film? Let us know in the comments below.

Viral Marketing CheezburgerColumbia PicturesSonyZookeeper

Post navigation

Previous post
Next post

Related Posts

Get Ready for Dr. Horrible The Movie

March 20, 2010

One of the few good things to come out of the of 2007 Writers Guild strike was Joss Whedon’s Dr. Horrible’s Sing-A-Long Blog, a three-part Internet series that bypassed the studios and WGA rules. The TV episode-length film went viral and gained millions of fans (including myself). Since its release,…

Read More

Watch Zack Snyder’s Animated Short for Superman’s 75th Anniversary

October 15, 2013

This year DC Comics has been celebrating the 75th anniversary of the greatest and first superhero, Superman. Man of Steel director Zack Snyder and Bruce Timm, who played a pivotal role in establishing DC’s impressive animated franchise, have been working on an animated short to honor the Last Son of…

Read More

Star Wars Blu-Ray Early Access App

August 24, 2011

Greetings, fellow readers! It’s been a while since I’ve last done an article for the site, so I’ve decided to do a brief article on the recently released sneak peek iTunes app for next month’s 9-disk Star Wars Blu-Ray set. The set, due out September 16, will contain all 6…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.