“Zookeeper” Tries To Become a Meme Dan Koelsch, July 6, 2011 Columbia Pictures’ comedy Zookeeper opens in theaters this Friday, and the studio has tried something a little different to gain some buzz for the Kevin James-starring film. They have an entire website on the Cheezburger network. Get the details after the break. The Cheezburger network of humor sites is one of the most vast networks on the web, encompassing such websites as (of course) I Can Has Cheezburger?, Memebase, Failblog, The Daily What, and much more. There is possibly no better source for internet memes than Cheezburger, and Zookeeper looks to tap into that fanbase.The sponsored website, called Prowl, and it follows in the same format as the rest of the network. There are old viral videos, image macros featuring characters from the film (the animals talk), and of course the film’s trailer. Altogether, the site isn’t really that funny, especially since we don’t know the characters enough for the image macros to make much sense.The film has been likened to a Night at the Museum knock off mixed with a little Dr. Doolittle, and I imagine the concept was pitched to the studio as such. The film already hasn’t had much positive buzz (the most liked comment on Sony’s YouTube posting of the trailer is “This is going to suck.”), so I don’t think this is going to help much.What do you think of the promoted Cheezburger site? Are you excited at all for this film? Let us know in the comments below. Viral Marketing CheezburgerColumbia PicturesSonyZookeeper
Dimension Films Launches the “Scream 4” Website March 4, 2011March 4, 2011Dimension films has launched the official website for Scream 4 at Scream-4.com. So hit the jump to see all the features that the site has and for your chance to attend the red carpet premiere courtesy of Dimension films. Read More
DC Comics Uses Match.com to Promote Superman-Wonder Woman Pairing August 28, 2012The comic book world was shaken briefly last week when Entertainment Weekly’s Shelf Life blog revealed DC Comics’ cover to Justice League #12, which featured Superman and Wonder Woman locking lips in a heroically intimate embrace. Comic fans have speculated the extent of their relationship, which is expected to be… Read More
New Character-Inspired Posters Released For New Season of “Arrested Development” April 11, 2013Netflix and show creator Mitchell Hurwitz have been working on these upcoming new episodes for the return of Arrested Development for what seems like an eternity now, but with a scant few weeks left until we get reaquinted with the dysfunctional Bluth and Funke families, the show’s Facebook page has… Read More