Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Zookeeper” Tries To Become a Meme

Dan Koelsch, July 6, 2011

Columbia Pictures’ comedy Zookeeper opens in theaters this Friday, and the studio has tried something a little different to gain some buzz for the Kevin James-starring film. They have an entire website on the Cheezburger network. Get the details after the break.


The Cheezburger network of humor sites is one of the most vast networks on the web, encompassing such websites as (of course) I Can Has Cheezburger?, Memebase, Failblog, The Daily What, and much more. There is possibly no better source for internet memes than Cheezburger, and Zookeeper looks to tap into that fanbase.

The sponsored website, called Prowl, and it follows in the same format as the rest of the network. There are old viral videos, image macros featuring characters from the film (the animals talk), and of course the film’s trailer. Altogether, the site isn’t really that funny, especially since we don’t know the characters enough for the image macros to make much sense.

The film has been likened to a Night at the Museum knock off mixed with a little Dr. Doolittle, and I imagine the concept was pitched to the studio as such. The film already hasn’t had much positive buzz (the most liked comment on Sony’s YouTube posting of the trailer is “This is going to suck.”), so I don’t think this is going to help much.

What do you think of the promoted Cheezburger site? Are you excited at all for this film? Let us know in the comments below.

Viral Marketing CheezburgerColumbia PicturesSonyZookeeper

Post navigation

Previous post
Next post

Related Posts

Infographic: Wolverine’s Costume Evolution

July 23, 2013July 22, 2013

This Friday, The Wolverine slashes its way into theaters. The Marvel character has a storied past that has put him into many different outfits. Hit the jump to see all the various costumes worn by Logan.

Read More

Viral Review: 9

September 30, 2009

Shane Acker’s 9 has been in theaters for a couple weeks now (read my review here). The viral has since died down, so it looks like it’s about time to review it. Sites used: Scientist’s Facebook Scientist’s laboratory 9’s viral campaign initially kicked off back in mid-June with the scientist’s…

Read More

Conan O’Brien’s “Show Zero” Airs Live Online

November 1, 2010

Conan O’Brien and the Team Coco staff have been doing a lot of great Internet marketing for the new talk show Conan on TBS. Tonight, we were promised a live test show before the premiere next Monday. Unfortunately, it was sort of a trick, as we got a mini-episode that…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.