“Zookeeper” Tries To Become a Meme Dan Koelsch, July 6, 2011 Columbia Pictures’ comedy Zookeeper opens in theaters this Friday, and the studio has tried something a little different to gain some buzz for the Kevin James-starring film. They have an entire website on the Cheezburger network. Get the details after the break. The Cheezburger network of humor sites is one of the most vast networks on the web, encompassing such websites as (of course) I Can Has Cheezburger?, Memebase, Failblog, The Daily What, and much more. There is possibly no better source for internet memes than Cheezburger, and Zookeeper looks to tap into that fanbase.The sponsored website, called Prowl, and it follows in the same format as the rest of the network. There are old viral videos, image macros featuring characters from the film (the animals talk), and of course the film’s trailer. Altogether, the site isn’t really that funny, especially since we don’t know the characters enough for the image macros to make much sense.The film has been likened to a Night at the Museum knock off mixed with a little Dr. Doolittle, and I imagine the concept was pitched to the studio as such. The film already hasn’t had much positive buzz (the most liked comment on Sony’s YouTube posting of the trailer is “This is going to suck.”), so I don’t think this is going to help much.What do you think of the promoted Cheezburger site? Are you excited at all for this film? Let us know in the comments below. Viral Marketing CheezburgerColumbia PicturesSonyZookeeper
“Pacific Rim” Viral: New Memo Predicts Kaiju Will Attack America Again December 3, 2012December 3, 2012The Kaiju threat is escalating to a point where more and more nations are either requesting for help or requesting to be a part of the Pan Pacific Defense Corps. A new update as been added to the official viral website for Guillermo Del Toro’s Pacific Rim, and it sheds… Read More
Has “The Dark Knight Rises” Viral Campaign Begun? December 7, 2011Just a few hours after writing about how The Dark Knight Rises still had hope for a viral campaign, our wish may have come true. Two fake CIA documents have been sent out that that might be the start of the campaign. Get the details after the break. Read More
“Pacific Rim” Facebook Page Posts Realistic Photos Of Monster Clean-Up March 19, 2013Guillermo Del Toro’s epic giant robots versus giant monsters movie Pacific Rim may still be a few months away from its July 11th theatrical release, but you can dive into the world of the Kaiju thanks to the film’s Facebook page. Warner Bros. has been posting images every weekday since… Read More