“Batman: Arkham City” Viral Discovered at Comic-Con Nick Butler, July 24, 2011July 24, 2011 So far we’ve seen the beginnings of a few viral campaigns at Comic-Con, and now we can add another to the list. Yesterday, MovieViral’s own Dan Koelsch discovered a code that was for the new Batman video game Arkham City. More after the break. Once he discovered the code, Dan tweeted it to his followers. The code was was known to be somehow related to a website. The code was:I f n W C O g 2 D 5 kAfter only a few hours, the guys over at ArkhamCity.co.uk discovered a YouTube video which ends in with the code above, making the link YouTube.com/watch?v=IfnWCOg2D5k.The discription of that YouTube video, which is undoubtedly another clue, reads:“(1)Can (5)you (26)defeat (20)a (_)mind (21)such (7)as (5)mine(7)(5)(7)?” – #ENSo far, no one has broken what that clue could mean, but they’re still working at it over at ArkhamCity.co.uk. We’ll continue following it and let you know when we find out more. Until then, make sure you continue following MovieViral.com‘s coverage of Comic-Con both here and on Twitter. Comic-Con Viral Marketing Arkham CityBatman: Arkham CityVideo Game
“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership July 3, 2011A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with… Read More
Will Ferrell Promotes Escorpion Cerveza for “Casa De Mi Padre” February 6, 2012February 6, 2012The Super Bowl may be over, but that won’t stop our responsible readers from drinking a few brews. So while the timing may be a tad bit off, we have a new look at some of the promotional material for Will Ferrell’s telenovela comedy Casa De Mi Padre. Yes the… Read More
Does 3D Projection Mapping Have A Future In Film Marketing? April 25, 2011As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use… Read More