Viral Video: We Are The World 25 Dan Koelsch, February 13, 2010 In early 1985, a colossal group of stars came together for a charity song to help with the fight of AIDS in Africa. 25 years later, a new generation of musicians and filmmakers have come together to remake that song, this time to help Haiti. We discussed the viral support Haiti has gotten in the wake of the devastating earthquake, and now the Olympics are getting in on it. The original “We Are The World” was written by Michael Jackson and Lionel Richie, produced by Quincy Jones, and featured everyone from Bob Dylan to Dan Aykroyd singing. This time around, Lionel and Jones are back, and the group of singers is just as diverse. Check out the Paul Haggis-directed video below, which was featured during this year’s Olympics opening ceremonies (and has over a million views on YouTube after less than a day). Spot any interesting characters? I personally liked seeing Jeff Bridges and Vince Vaughn. You may notice they kept Michael’s part in the song as a tribute, but added both a rap and auto-tune section to modernize it a bit. What did you think of the song and video? Let us know in the comments below. To donate to the cause, go to World25.org Viral Marketing HaitiOlympicsPaul HaggisViral videoWe Are The World
Intro to “9” Viral Campaign June 17, 2009July 7, 2009The trailer for Tim Burton’s latest freak show filmĀ 9 has been attached to pretty much every major film this summer. But don’t think Focus Features, the studio behind the computer-animated film about rag dolls in a dystopian future, is settling for just regular ads. The film now has both a… Read More
Viral Marketing Kermit Duets with Tiffany Thornton In Holiday Music Video December 24, 2010Usually the YouTube videos from The Muppets are clever and entertaining, but it seems like they missed the mark in their latest video, which celebrates the holiday season. In it, Kermit the Frog sings a Christmas duet with Disney pop star Tiffany Thornton titled “I Believe”. This cross promotion within… Read More
BMW Mini Pays Homage to “The Italian Job” With Short Film June 18, 2012June 18, 2012The 1969 British caper The Italian Job famously featured the Mini Cooper prominently, instantly etching the car in cinema and cultural history. BMW now owns the brand, and they have created a short film called “The Britalian Job” to pay homage to the film, as well as promote their partnership… Read More