Viral Video: We Are The World 25 Dan Koelsch, February 13, 2010 In early 1985, a colossal group of stars came together for a charity song to help with the fight of AIDS in Africa. 25 years later, a new generation of musicians and filmmakers have come together to remake that song, this time to help Haiti. We discussed the viral support Haiti has gotten in the wake of the devastating earthquake, and now the Olympics are getting in on it. The original “We Are The World” was written by Michael Jackson and Lionel Richie, produced by Quincy Jones, and featured everyone from Bob Dylan to Dan Aykroyd singing. This time around, Lionel and Jones are back, and the group of singers is just as diverse. Check out the Paul Haggis-directed video below, which was featured during this year’s Olympics opening ceremonies (and has over a million views on YouTube after less than a day). Spot any interesting characters? I personally liked seeing Jeff Bridges and Vince Vaughn. You may notice they kept Michael’s part in the song as a tribute, but added both a rap and auto-tune section to modernize it a bit. What did you think of the song and video? Let us know in the comments below. To donate to the cause, go to World25.org Viral Marketing HaitiOlympicsPaul HaggisViral videoWe Are The World
Vote For Your Favorites in This “The Dark Knight Rises” T-Shirt Contest! April 5, 2012April 5, 2012Warner Bros. and Design By Humans, an “ongoing t-shirt design competition and community”, have teamed up to bring fans of Chris Nolan’s Batman franchise the chance to design a t-shirt inspired by the upcoming final chapter, The Dark Knight Rises. The winning designer will get money and stuff, but the… Read More
Viral Video: TNT Provides “Daily Dose of Drama” To Belgium April 13, 2012April 13, 2012On April 10th, Turner Broadcasting System (a Time Warner Company) debuted their popular dramatic channel TNT to Belgium. To promote the occasion, they put a big red button in the middle of an average Flemish town, with a sign above pointing to it and saying “Push to add drama”. Watch… Read More
Disney’s “Wreck-It Ralph” Turns Bus Stops Into 8-Bit Photo Booths October 18, 2012October 18, 2012Disney is no stranger to viral marketing, and with their upcoming animated film Wreck-It Ralph, they have a storyline that is ripe for the viral pickings. The film is about an arcade game bad guy who is tired of his lot and travels to different games to prove he can… Read More