The Bat Signal Shines In Pittsburgh Kris, July 28, 2011 Batman loyalists shine his symbol on a city skyscraper yet again! To commemorate filming starting this week in Pittsburgh for The Dark Knight Rises, local tech companies Idea Foundry and Lightwave International displayed the symbol on the Highmark building. Check it out after the jump. Staff Blogs from the Pittsburgh Post-Gazette has an interview with The Idea Foundry and Highmark Inc. CEOs.Mike Matesic, CEO of Idea Foundry, said his company “is delighted only only to see major motion pictures like ‘Batman’ choose to film in Pittsburgh, but also to help them take advantage of all the other benefits our region’s technology companies have to offer.“What we’re seeing with Lightwave is just the tip of the iceberg in terms of how our local tech companies can help filmmakers produce, market, and generate new revenue streams for their movies and TV productions.”So new partnership in marketing this isn’t just for The Dark Knight Rises. Residents of Pittsburgh, there’s more to come for you yet. Viral Marketing The Dark Knight Rises
We Missed An AGM Heartland Video…On Die Antwoord’s YouTube Channel December 31, 2012We’ve been following Neill Blomkamp’s pet viral project AGM Heartland since the first video came to light in 2010. So far we had only found two videos that are definitely part of the project, along with one that has a slight chance of being connected. However, reader Jeremey (who joined… Read More
How to Ruin a Viral: Make It “Official” May 27, 2009July 18, 2010What’s the best way to ruin a viral for a film? Slap the film’s logo on it. Read More
Check Out Disneyland’s “Tron Legacy”-Themed World of Color October 31, 2010Disney is pulling out all the stops with Tron Legacy. Not only has California Adventure’s Hollywood Backlot has been transformed into a Tron party called “ElecTRONica“, but now the World of Color has been changed as well. Watch a video of the new water show after the break. Read More