The Bat Signal Shines In Pittsburgh Kris, July 28, 2011 Batman loyalists shine his symbol on a city skyscraper yet again! To commemorate filming starting this week in Pittsburgh for The Dark Knight Rises, local tech companies Idea Foundry and Lightwave International displayed the symbol on the Highmark building. Check it out after the jump. Staff Blogs from the Pittsburgh Post-Gazette has an interview with The Idea Foundry and Highmark Inc. CEOs.Mike Matesic, CEO of Idea Foundry, said his company “is delighted only only to see major motion pictures like ‘Batman’ choose to film in Pittsburgh, but also to help them take advantage of all the other benefits our region’s technology companies have to offer.“What we’re seeing with Lightwave is just the tip of the iceberg in terms of how our local tech companies can help filmmakers produce, market, and generate new revenue streams for their movies and TV productions.”So new partnership in marketing this isn’t just for The Dark Knight Rises. Residents of Pittsburgh, there’s more to come for you yet. Viral Marketing The Dark Knight Rises
“Skyline” Takes To YouTube For Final Marketing Push November 12, 2010November 12, 2010Universal Pictures’ and Rogue’s Skyline takes the latest trend in movies choosing high concept plots and stunning visuals over big names and takes it to the next level. The most recognizable name in the credits for this alien invasion film is probably Donald Faison of Scrubs fame, but the impressive… Read More
Everyone Goes Too Far In “Inside” Episode 6 August 3, 2011These recent episodes of The Inside Experience have been coming fast, and now we have Episode 6. This morning Christina woke up to find that her captor had recorded her (fortunately clothed) shower and put it on the Internet. Watch her extreme and unfortunate reaction after the break. Read More
Total Recall: Personalized Rekall Videos and Comic-Con July 5, 2012July 8, 2012Last month, we told you about WelcomeToRekall.com, the viral website for this summer’s sci-fi action remake Total Recall. The website is home to Rekall, a company that implants memories so that you can have a vacation without actually going anywhere or wasting any time. Now you can actually see how… Read More