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The Latest Viral News for Films and Beyond!

Conspiracy Email Leads to “Branded” Clip

Dan Koelsch, June 24, 2012June 23, 2012

When we last told you about the movie Branded, it looked like there would be some viral marketing involving QR codes. The sci-fi thriller is about a man who sees the world for what it really is, advertising controlled by aliens. The viral campaign is all about uncovering the conspiracy, and our first update gives us a clip from the film. Check it out after the break.

The QR codes from the film’s trailer lead you to the Branded website, in which you can sign up for updates. The latest email states:

Dear Loyal Customer,

It turns out there is a vast conspiracy. Have you cracked the code?

We have released new clues. More soon.

The email also has two QR codes, one that links to the trailer, and one that links to a clip from the film, titled “First Marketing Piece“, which you can watch below.

It’s hard to tell a real ARG is being started here, or if it’s just a way to disseminate clips and other traditional marketing materials. Either way, we’ll let you know if this goes anywhere interesting.

Branded opens in theaters on September 7th.

ARGs & Campaigns Viral Marketing Branded

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Comments (3)

  1. Harbinger Stonebridg says:
    June 26, 2012 at 7:21 pm

    Type your comment herOk, here’s what I got. I went through this trailer with a fine tooth
    comb and discovered a pattern. All the qr codes are scannable and begin
    with the same prefix…uqr.me/branded/qr/code0 after that it is just
    putting in a number 1-99. example  uqr.me/branded/qr/code070
    is by far the creepiest one, trust me. And yes, I did go through all 99
    plus tried 100 and 101, but those aren’t associated to the movie. There
    are alot of in-movie posters which a few are hilarious and about four
    or five clips. A few are the full commercials for the clips in the
    trailer like the burger one and the baby one. After you get to code 30
    and up most are the same as code 11 stating that more will be revealed
    on July 12 accompanied by a countdown clock. Also, there are a couple of
    awsome movie posters in there that I wouldn’t mind getting as wallpaper
    for the comp. My suggestion would be to just check them out for
    yourself and see what happens on July 12. One more thing, once you put
    in the url with the number in it, it takes you to the location with a
    differant url. Just changing the number wont work you have to reenter
    the whole thing. I copied and pasted the first part and added the number
    to make it quicker.e.

  2. Pingback: QR Code Pattern Discovery Leads to Tons of “Branded” Content | MovieViral
  3. Pingback: QR Code Pattern Discovery Leads to Tons of "Branded" Content | QR Code Reader

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