When we last told you about the movie Branded, it looked like there would be some viral marketing involving QR codes. The sci-fi thriller is about a man who sees the world for what it really is, advertising controlled by aliens. The viral campaign is all about uncovering the conspiracy, and our first update gives us a clip from the film. Check it out after the break.
The QR codes from the film’s trailer lead you to the Branded website, in which you can sign up for updates. The latest email states:
Dear Loyal Customer,
It turns out there is a vast conspiracy. Have you cracked the code?
We have released new clues. More soon.
The email also has two QR codes, one that links to the trailer, and one that links to a clip from the film, titled “First Marketing Piece“, which you can watch below.
It’s hard to tell a real ARG is being started here, or if it’s just a way to disseminate clips and other traditional marketing materials. Either way, we’ll let you know if this goes anywhere interesting.
Branded opens in theaters on September 7th.
Type your comment herOk, here’s what I got. I went through this trailer with a fine tooth
comb and discovered a pattern. All the qr codes are scannable and begin
with the same prefix…uqr.me/branded/qr/code0 after that it is just
putting in a number 1-99. example uqr.me/branded/qr/code070
is by far the creepiest one, trust me. And yes, I did go through all 99
plus tried 100 and 101, but those aren’t associated to the movie. There
are alot of in-movie posters which a few are hilarious and about four
or five clips. A few are the full commercials for the clips in the
trailer like the burger one and the baby one. After you get to code 30
and up most are the same as code 11 stating that more will be revealed
on July 12 accompanied by a countdown clock. Also, there are a couple of
awsome movie posters in there that I wouldn’t mind getting as wallpaper
for the comp. My suggestion would be to just check them out for
yourself and see what happens on July 12. One more thing, once you put
in the url with the number in it, it takes you to the location with a
differant url. Just changing the number wont work you have to reenter
the whole thing. I copied and pasted the first part and added the number
to make it quicker.e.
[…] more to go on. Get the details after the break. So far, the viral campaign has stuck to mostly QR codes and cryptic emails about the conspiracy, and all we’ve really gotten is the film’s […]
[…] much more to go on. Get the details after the break. So far, the viral campaign has stuck to mostly QR codes and cryptic emails about the conspiracy, and all we’ve really gotten is the film’s official […]