The Bat Signal Shines In Pittsburgh Kris, July 28, 2011 Batman loyalists shine his symbol on a city skyscraper yet again! To commemorate filming starting this week in Pittsburgh for The Dark Knight Rises, local tech companies Idea Foundry and Lightwave International displayed the symbol on the Highmark building. Check it out after the jump. Staff Blogs from the Pittsburgh Post-Gazette has an interview with The Idea Foundry and Highmark Inc. CEOs.Mike Matesic, CEO of Idea Foundry, said his company “is delighted only only to see major motion pictures like ‘Batman’ choose to film in Pittsburgh, but also to help them take advantage of all the other benefits our region’s technology companies have to offer.“What we’re seeing with Lightwave is just the tip of the iceberg in terms of how our local tech companies can help filmmakers produce, market, and generate new revenue streams for their movies and TV productions.”So new partnership in marketing this isn’t just for The Dark Knight Rises. Residents of Pittsburgh, there’s more to come for you yet. Viral Marketing The Dark Knight Rises
“Skyline” Takes To YouTube For Final Marketing Push November 12, 2010November 12, 2010Universal Pictures’ and Rogue’s Skyline takes the latest trend in movies choosing high concept plots and stunning visuals over big names and takes it to the next level. The most recognizable name in the credits for this alien invasion film is probably Donald Faison of Scrubs fame, but the impressive… Read More
Nickelodeon’s “Teenage Mutant Ninja Turtles” Viral Campaign Asks You To Choose Your Side July 12, 2012With the September 29th premiere of the CG-animated series “Teenage Mutant Ninja Turtles” fast approaching, Nickelodeon has decided that this week’s Comic Con be the best place and time to launch their new viral campaign. For details on the interactive game that puts you fighting with or against the turtles,… Read More
Viral Marketing “The Wolf Of Wall Street” Reenacts Party Scene For Unsuspecting Office Workers March 26, 2014March 26, 2014In order to promote the release this week of Martin Scorsese‘s The Wolf of Wall Street on home video, a prank was pulled on several unsuspecting office workers based on one of the crazy party scenes from the film. Of course, there were cameras everywhere to catch their reactions. What happened… Read More